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PGAV Destinations’ Voice of the Visitor: Industry Performance

March 29, 2023

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitation Up Over Last Year. According to Voice of the Visitor 2023, visitation was up 28% in 2022 over 2021. However, this is 7% below pre-pandemic levels. Despite this, there…

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A New Roadblock to Business Travel Recovery in 2023

December 30, 2022

Business travel has been slow to recover compared to the leisure industry after the COVID-19 outbreak. Although COVID-19 has been the main obstacle delaying business travel, there is a new roadblock nearing 2023. Global economic concerns are the new obstacle replacing COVID-19 to complete recovery. A survey conducted by the Global Business Travel Association shows…

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2023 Travel Intentions for Americans

December 30, 2022

This year ended up being a busy travel year despite economic and health concerns. Americans are still planning on traveling in 2023, maybe even more than 2022. According to research performed by MMGY Travel Intelligence, 6 in 10 American adults plan to take a trip in the next 6 months. About 25% of Americans are…

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PGAV Destinations’ Delicious Data: Seconds? Another Helping of Data

December 14, 2022

PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Driving Factors. Families that visit attractions have a few driving factors regarding purchase decisions: a variety of menu options, seating options, ambiance, and kid menu choices. Secondary Factors. Factors that…

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PGAV Destinations’ Delicious Data: Visitors Spending on Food, Beverage & Retail

December 14, 2022

PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitor Spending Up. Research shows that visitor spending was up at attractions this year, with admission costs accounting for 48% of spending at an attraction, merchandise accounting for 25% and…

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2022 Holiday Outlook in Midst of Inflation

October 28, 2022

Many brands are having to look in new directions for the upcoming holidays. Shoppers nationwide are feeling very apprehensive and overwhelmed about the holiday season. Ninety-one percent of shoppers say inflation will impact their holiday purchasing. Seventy-four percent of consumers are “trading down” using methods such as switching stores or brands for lower prices, adjusting…

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Customer Experience Has Changed in the Travel Industry

October 28, 2022

The tourism industry has always been predominately physical. To keep up with the evolving digital world the past few years, the tourism industry has shifted a drastic amount. Most customers prefer to have a completely digital process when traveling in 2022. Before the pandemic, customers did not have a preference, they just wanted to be…

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Innovation & Sustainability Are Key To Future of Travel

October 17, 2022

The U.S. Travel Association’s Future of Travel Mobility conference was held on September 20th in Washington D.C. at the Union Station. Leading members of the nation’s travel sector met to discuss the biggest issues travel mobility faces. A plethora of topics were discussed. The conference stressed the shift in consumer preferences towards sustainability and technological…

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BeReal On the Rise

August 30, 2022

Have you downloaded the rising social app BeReal? The social app recently reached 10 million daily active users and continues to grow. BeReal sends out a prompt to all users at a random time each day, asking people to share a photo of what they are doing, right there and then, within a 2-minute time…

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Inflation And The American Budget

August 30, 2022

As food and housing prices continue to rise, consumers are changing their spending habits. On average, U.S. households will be forced to spend $433 more a month on the same items they bought in 2021. OnePoll recently completed a survey, revealing that the biggest changes to the American consumer’s budget are…   buying fewer groceries…

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