bottom_blob-1

News

H2R’s Aha! Moments: Stated vs. Derived Barriers

April 28, 2021

  You may have heard these excuses before. But it’s actually a classic case of Stated vs. Derived Barriers we see in our Non-Visitor Research. Potential guests are always giving excuses as to why they don’t visit you – inconvenient locations, too expensive, don’t have the time, etc. But we know those stated barriers aren’t…

Read More

Four Things That Will Never be the Same Post-Pandemic

April 22, 2021

IBM’s Institute for Business Value recently polled more than 15,000 adults worldwide to gather opinions on everything from the workplace of the future, social trends, shopping and travel in a post-vaccine world. The report, An Injection of Hope: Life After the COVID-19 Vaccine, reveals that the world will be in a new normal, never the…

Read More

Emerging 2021 Summer Travel Trends

April 21, 2021

Squaremouth, a travel insurance comparison site, recently released a breakout of emerging 2021 travel trends. Squaremouth Analytics conducted a comparison of thousands of travel insurance policies purchased by customers both before and after the pandemic to detect changes in consumer behavior, as well as shifts in insurance coverage as the world heads into the second…

Read More

In-Person Events Are Out, But Hybrid Is Around the Corner

April 16, 2021

Northstar Meetings Group recently conducted research to study the future of events. According to the study, more than half of the meeting planners surveyed identified hotel closures and staffing reductions as their top concern for the future of in-person or hybrid events (59%), followed by the impact of the pandemic on airline service, routes and…

Read More

Amusement Park Market Has Potential to Grow

April 15, 2021

According to UK-based market research reports company Technavio, the global amusement and theme park market will grow by US$19.84 billion by 2024, progressing at a compound annual growth rate of almost 7% during this time. The company suggests that increasing investments in international tourism will offer immense growth opportunities for leading international companies in the…

Read More

Disney Begins Testing Park Entry Using Facial Recognition

April 14, 2021

Disney is using the month of April to test a new way for visitors to enter Magic Kingdom—through facial recognition. The technology being tested is designed to capture an image of a guest’s face and convert it into a unique number, which is then associated with the form of admission used for entry. Those who…

Read More

Spring Break Travel Surge

March 31, 2021

Thirteen months into a pandemic that brought air travel to a near standstill, Americans are starting to take to the skies in substantial numbers again. For 17 days in a row now, the TSA has screened more than 1 million people U.S. airports, marking a significant milestone for the industry. On the 21st, the TSA screened 1,543,115…

Read More

Voice of the Visitor: Annual Outlook on the Attractions Industry 2021

March 31, 2021

PGAV Destinations, in partnership with H2R Market Research, has published the 2021 Voice of the Visitor report. Now in its sixth year, Voice of the Visitor is the only research study that analyzes attraction guests’ travel trends and forecasts future intentions. This study is the most comprehensive U.S. report on guests’ collective opinions, attitudes and…

Read More

Europe Plans to Implement COVID-19 Travel Pass by Summer

March 30, 2021

The European Union’s executive arm has cleared the way for the introductions of a Digital Green Certificate that provides proof that holders have been vaccinated, recovered from COVID-19 or have recently tested negative. These passes are meant to facilitate travel, striking a balance between tourism-dependent states that eager to reopen and countries that have adopted…

Read More

Disney Becomes Even More Touchless With MagicMobile

March 30, 2021

Disney has been a leader of innovation in theme parks for quite some time, with their MagicBand technology inspiring many other attractions to adopt their own version. The company recently made an announcement of how they plan to adapt their valuable MagicBand technology, making it even easier and more touchless for guess. While the colorful…

Read More