2023 Travel Intentions for Americans

ina-carolino-g7-y1tUbdhk-unsplash - 2023 travel intentions

This year ended up being a busy travel year despite economic and health concerns. Americans are still planning on traveling in 2023, maybe even more than 2022. According to research performed by MMGY Travel Intelligence, 6 in 10 American adults plan to take a trip in the next 6 months. About 25% of Americans are planning to travel internationally, up from 19% in 2021 and the highest in 3 years. “The relative strength of the U.S. dollar and the fact that foreign destinations are increasingly open and welcoming visitors support the notion that international travel will be an area of strength for the travel industry economy in 2023,” said Chris Davidson, EVP of MMGY Travel Intelligence. Over half of the respondents are interested in going on a cruise in the next 2 years. Travel agencies remain a popular tool as 75% of leisure travelers use at least one tool to help plan their travel.

The top two reasons for not traveling in the next six months were the high cost of travel (45%) and financial situations (41%). Some also mentioned not having enough time to travel (25%). Although the American traveler is changing, the desire to travel and have new experiences remains at the top of people’s list for 2023.

(Travel Pulse, 12.20.22)

Wondering if travelers have your destination in mind when planning to travel? Are customers choosing to visit your competition instead? Contact us today about a Brand & Market Study to answer these questions and more.  Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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