Customer service is very important to customers in today’s world. A study completed by Teleperformance says that one-third of shoppers worldwide will pay extra for good customer service. Personalization in the travel industry has emerged as important for customers. Customers are looking for experiences that are unique to their personal preferences. To stand out, a report by Euromonitor states that brands have to make an effort to understand customer preferences. The report also explains that travelers are also looking for eco-friendly options. When brands are acting in sustainability, they have a competitive advantage in the market.

The State of Travel Report of 2022 by Skift research explains that companies must focus on creating a differentiated experience to meet customer expectations. One example to help improve differentiation is the use of technology to help customer experiences. Another important aspect is the impact of customer feedback regarding customer experience. If the brand is willing to listen to the customer to improve services and products, customer loyalty and retention is much higher. Customer service in the tourism sector is the most important aspect to help stand out against other brands.

(Travel Daily News, 03.06.23)

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