News

Marketing is a great way to get new clients. Read below for some of the most effective strategies. Referrals. Finding ways to motivate a previous client to spread the word about you is one of the most effective ways to bring new business. Offering discounts or other incentive programs for referrals is a good place…

PGAV Destinations’ publication, Satisfaction, is the third installment of their annual report Voice of the Visitor, conducted in partnership with H2R Market Research. Overall satisfaction scores in 2022 slipped relative to historical averages, down 0.06 points. Decreases were most prevalent for staff friendliness, feeling welcome and value for money. The quality of the food experience…

With travel booming this year, travelers naturally have a few concerns this summer. According to a recent study by InteleTravel, there are two concerns that travelers are the most worried about: higher travel prices (54%) and delayed or cancelled flights (48%). Air travel is at an all-time high, giving most travelers “sticker shock.” And while…

Americans are busy traveling this year. Research from the American Society of Travel Advisors (ASTA) reveals that 47% of survey respondents ranked a vacation as their biggest spending this year. Home improvement (23%) and a new computer (10%) followed in second and third, respectively. Six in ten respondents have travel plans before the end of…

Developers have recently announced plans for the Oasis at Lakeport in Osage Beach, a new family resort and year-round entertainment district. Included in the $300 million plans are a 400-room, full-service Marriott hotel with dining establishments and premium retail, an indoor water park and an amusement park with a Ferris wheel. This project follows a…

Immersive experiences are gaining popularity in the attractions industry, as visitors want to play an active role when visiting attractions. Many attractions are enhancing their experiential technologies, allowing the audience to be completely involved. One way this is happening is through “gamification.” Gamification is widely used in theme parks. Super Nintendo World at Universal Studios…

Spring break travel has increased each year since the pandemic, but this year is the first to surpass pre-pandemic levels. And based on current bookings, summer travel is expected to reach record levels as well. (9&10 NEWS, 03.27.23) Here are some trends that emerged from spring break travel this year that we can expect to…

All sectors have faced employment issues since early 2020, but roughly 39% of total jobs lost in the pandemic were in the leisure and hospitality industry. Many are worried about hours, pay, and healthy environments that are straying them away from tourism. Dolly Parton has found a solution to attracting workers back to the tourism…

Customer service is very important to customers in today’s world. A study completed by Teleperformance says that one-third of shoppers worldwide will pay extra for good customer service. Personalization in the travel industry has emerged as important for customers. Customers are looking for experiences that are unique to their personal preferences. To stand out, a…

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Families Traveled in 2022. Families once again broke a record, reaching 55% of those surveyed. Additionally, the average of the children is higher at 9.1. VOV 2023 shows attraction visitation…