Marketers’ Top Plans For A Post-Cookie World

November 9, 2021

A recent survey by The Harris Poll found that the expected eventual elimination of third-party cookies will disrupt marketers’ strategies within the customer experience landscape—but they have a plan. Here are the top five ideas for navigating in the cookieless world. Offering incentive for consumers to opt-in to tracking (57%). Invest more in first-party data…

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Could Your Biggest Competition Be…A Couch?

October 27, 2021

New data from Deloitte’s annual Digital Media Trends found that most consumers still aren’t totally comfortable going out for entertainment and 84% are spending more time with online entertainment. Consumers have a lot of entertainment options competing for their time and money. While Millennials, Gen X and Boomers ranked watching tv shows or movies at…

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Global Supply Chain Nightmare Worsening

October 26, 2021

Computer chip shortages, major port congestion, a serious lack of truck drivers and more are putting the world’s supply chains under extreme stress, slowing the global economic recovery. And unfortunately, Moody’s Analytics warns that these disruptions “will get worse before they get better.” Moody’s warned of some “dark clouds ahead” due to several factors that…

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H2R’s Aha! Moments: The Visitor Profile

October 26, 2021

The Visitor Profile: a time-honored marketing tradition for attractions and destinations alike. It answers the who/what/where/when of your visitors and helps you really get to know them. If you don’t have a reliable Visitor Profile, that should be Job 1 on your research to-do-list. You may be beyond the basics and looking into untapped market…

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Hyperinflation At Disney World

October 21, 2021

The cost of a Disney World vacation has soared more than 3,000% since the park first opened fifty years ago. In 1971, a one-day admission pass cost $3.50, and today, this same pass ranges from $109 to $159 depending on the park—an increase that is more than five times that of the consumer price index.…

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How Disney Is Turning Epcot Around

October 20, 2021

Disney World’s Epcot was beginning to become the park of yesterday, but Disney decided that instead of simply leaning on its legacy, it needed to start taking the steps to make it the park of tomorrow. When planning a trip to Disney World, Epcot could easily be checked off the list of parks to visit,…

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Airlines Look to Holidays to Boost Recovery

October 18, 2021

Airlines in the United States are looking to the upcoming holiday season to recover the momentum that was lost last quarter due to the resurgence in Covid-19 cases. Following a strong summer travel season, airlines had to temper their recovery outlook as the fast-spreading delta variant of Covid-19 slowed down new bookings and drove up…

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Travelers Are Prioritizing Wellness

October 14, 2021

According to the Amex Trendex, a trend report from American Express, consumers that were recently surveyed within the United States, United Kingdom, Australia, Japan, Mexico, India and Canada are investing more of their time and money into their physical and mental health to combat the toll that the Covid-19 pandemic has taken on their well-being.…

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How to Raise Your Prices Without Losing Customers

October 7, 2021

According to the Bureau of Labor Statistics, inflation is at a 13-year high (5.4%) as supply chains are crippled by shortages of raw materials. This is pushing companies to raise their prices, but the ability to pass on a price increase is highly variable based on the industry and nature of the client relationship. If,…

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Owning The Guest Experience

September 29, 2021

As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than driving admissions. While attraction marketers wear many hats, they are brand owners—best placed to support an attractions’ entire guest experience. The function of an attraction’s marketing team is to be brand and guest experts—knowing what guests need, what…

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