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Immersive Trends for Attractions Industry in 2023

April 10, 2023

Immersive experiences are gaining popularity in the attractions industry, as visitors want to play an active role when visiting attractions. Many attractions are enhancing their experiential technologies, allowing the audience to be completely involved. One way this is happening is through “gamification.” Gamification is widely used in theme parks. Super Nintendo World at Universal Studios…

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Spring Break Travel Rebounds, New Trends Emerge

April 10, 2023

Spring break travel has increased each year since the pandemic, but this year is the first to surpass pre-pandemic levels. And based on current bookings, summer travel is expected to reach record levels as well. (9&10 NEWS, 03.27.23) Here are some trends that emerged from spring break travel this year that we can expect to…

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Dolly Offers Solution to Tourism’s Labor Crisis

March 30, 2023

All sectors have faced employment issues since early 2020, but roughly 39% of total jobs lost in the pandemic were in the leisure and hospitality industry. Many are worried about hours, pay, and healthy environments that are straying them away from tourism. Dolly Parton has found a solution to attracting workers back to the tourism…

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Customer Service is Changing

March 30, 2023

Customer service is very important to customers in today’s world. A study completed by Teleperformance says that one-third of shoppers worldwide will pay extra for good customer service. Personalization in the travel industry has emerged as important for customers. Customers are looking for experiences that are unique to their personal preferences. To stand out, a…

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PGAV Destinations’ Voice of the Visitor: Who’s Visiting?

March 29, 2023

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Families Traveled in 2022. Families once again broke a record, reaching 55% of those surveyed. Additionally, the average of the children is higher at 9.1. VOV 2023 shows attraction visitation…

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PGAV Destinations’ Voice of the Visitor: Industry Performance

March 29, 2023

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitation Up Over Last Year. According to Voice of the Visitor 2023, visitation was up 28% in 2022 over 2021. However, this is 7% below pre-pandemic levels. Despite this, there…

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A New Roadblock to Business Travel Recovery in 2023

December 30, 2022

Business travel has been slow to recover compared to the leisure industry after the COVID-19 outbreak. Although COVID-19 has been the main obstacle delaying business travel, there is a new roadblock nearing 2023. Global economic concerns are the new obstacle replacing COVID-19 to complete recovery. A survey conducted by the Global Business Travel Association shows…

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2023 Travel Intentions for Americans

December 30, 2022

This year ended up being a busy travel year despite economic and health concerns. Americans are still planning on traveling in 2023, maybe even more than 2022. According to research performed by MMGY Travel Intelligence, 6 in 10 American adults plan to take a trip in the next 6 months. About 25% of Americans are…

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PGAV Destinations’ Delicious Data: Seconds? Another Helping of Data

December 14, 2022

PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Driving Factors. Families that visit attractions have a few driving factors regarding purchase decisions: a variety of menu options, seating options, ambiance, and kid menu choices. Secondary Factors. Factors that…

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PGAV Destinations’ Delicious Data: Visitors Spending on Food, Beverage & Retail

December 14, 2022

PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitor Spending Up. Research shows that visitor spending was up at attractions this year, with admission costs accounting for 48% of spending at an attraction, merchandise accounting for 25% and…

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