News

While Labor Day traditionally marks the end of a busy summer travel season, fall is expected to be just as busy this year. A new study by IMG based on upcoming trip itineraries offers some intriguing insights into travel trends that are emerging for the season. These itineraries show that travelers are lengthening their trips…

Corporate travel took a major hit due to the COVID-19 pandemic—that’s not new information. However, the remote work model has become the standard practice for many organizations, allowing employees to integrate work into their leisure vacations, connecting from anywhere. This hybrid working arrangement allows employees to take longer trips that are further away more frequently,…

If you’re looking to give gifts that your loved ones will cherish this holiday season, research shows that you should opt for gifting an experience rather than a physical gift. According to new data from GetYourGuide, 92% of Americans would prefer to be gifted experiences this year, up significantly from the 77% that indicated the…

American Heartland Theme Park and Resort is coming to Route 66 just west of Grand Lake in Oklahoma. This $2 billion “Americana-themed” park and resort is going to open in phases beginning as early as 2025, with the project to be completed by the close of 2026. A large-scale RV park with cabins will be…

At the beginning of the summer, Dolly Parton officially opened Big Bear Mountain—Dollywood’s biggest-ever single attraction investment. The Vekoma coaster features three launches and a top speed of 48 miles per hour. But with no inversions and a height requirement of only 39 inches, Big Bear Mountain is designed to be an adventure for the…

Technology and trends are constantly changing, creating a lot of noise for marketers, and distracting them from the challenge at hand—creating a plan that reaches fast-moving consumers whose needs are constantly changing. Marketers are facing a variety of problems today, two big ones being connectivity and ad tolerance. The pandemic, inflation, and economic stress have…

Marketing is a great way to get new clients. Read below for some of the most effective strategies. Referrals. Finding ways to motivate a previous client to spread the word about you is one of the most effective ways to bring new business. Offering discounts or other incentive programs for referrals is a good place…

PGAV Destinations’ publication, Satisfaction, is the third installment of their annual report Voice of the Visitor, conducted in partnership with H2R Market Research. Overall satisfaction scores in 2022 slipped relative to historical averages, down 0.06 points. Decreases were most prevalent for staff friendliness, feeling welcome and value for money. The quality of the food experience…

With travel booming this year, travelers naturally have a few concerns this summer. According to a recent study by InteleTravel, there are two concerns that travelers are the most worried about: higher travel prices (54%) and delayed or cancelled flights (48%). Air travel is at an all-time high, giving most travelers “sticker shock.” And while…

Americans are busy traveling this year. Research from the American Society of Travel Advisors (ASTA) reveals that 47% of survey respondents ranked a vacation as their biggest spending this year. Home improvement (23%) and a new computer (10%) followed in second and third, respectively. Six in ten respondents have travel plans before the end of…