Spring Break Travel Rebounds, New Trends Emerge
April 10, 2023
Spring break travel has increased each year since the pandemic, but this year is the first to surpass pre-pandemic levels. And based on current bookings, summer travel is expected to reach record levels as well. (9&10 NEWS, 03.27.23)
Here are some trends that emerged from spring break travel this year that we can expect to carry into this summer.
- Stepping outside the comfort zone. AAA booking data shows that international spring break travel was up 30% over last year. Travelers are venturing further from home this year.
- Multigenerational parties. A new AAA survey shows more than 40% of U.S. adults with spring break travel plans indicated they were traveling with three generations.
- Higher costs. Domestic airfare during this time was anywhere from 20% to 25% higher than this time last year, and hotel rates were anywhere from 20% to 30% higher. However, this is not deterring travelers.
- Cruises and beaches are popular choices. Many travelers opted for warm weather destinations such as Florida and Hawaii, and cruise popularity spiked.
Are you prepared for inevitable influx of travelers this summer? H2R can help. Contact us today!
2023 Travel Intentions for Americans
PGAV Destinations’ Voice of the Visitor: Industry Performance
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