News
PGAV Destinations’ Delicious Data: Visitors Spending on Food, Beverage & Retail
PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitor Spending Up. Research shows that visitor spending was up at attractions this year, with admission costs accounting for 48% of spending at an attraction, merchandise accounting for 25% and…
Read More2022 Holiday Outlook in Midst of Inflation
Many brands are having to look in new directions for the upcoming holidays. Shoppers nationwide are feeling very apprehensive and overwhelmed about the holiday season. Ninety-one percent of shoppers say inflation will impact their holiday purchasing. Seventy-four percent of consumers are “trading down” using methods such as switching stores or brands for lower prices, adjusting…
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Customer Experience Has Changed in the Travel Industry
The tourism industry has always been predominately physical. To keep up with the evolving digital world the past few years, the tourism industry has shifted a drastic amount. Most customers prefer to have a completely digital process when traveling in 2022. Before the pandemic, customers did not have a preference, they just wanted to be…
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Innovation & Sustainability Are Key To Future of Travel
The U.S. Travel Association’s Future of Travel Mobility conference was held on September 20th in Washington D.C. at the Union Station. Leading members of the nation’s travel sector met to discuss the biggest issues travel mobility faces. A plethora of topics were discussed. The conference stressed the shift in consumer preferences towards sustainability and technological…
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BeReal On the Rise
Have you downloaded the rising social app BeReal? The social app recently reached 10 million daily active users and continues to grow. BeReal sends out a prompt to all users at a random time each day, asking people to share a photo of what they are doing, right there and then, within a 2-minute time…
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Inflation And The American Budget
As food and housing prices continue to rise, consumers are changing their spending habits. On average, U.S. households will be forced to spend $433 more a month on the same items they bought in 2021. OnePoll recently completed a survey, revealing that the biggest changes to the American consumer’s budget are… buying fewer groceries…
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Business Travel Recovery Delayed
Business travel recovery has been delayed until 2026, two years past its original forecast of 2024. The Global Business Travel Association announced this news at the GBTA Convention in San Diego. “To understand the headwinds that have been impacting a more accelerated recovery for global business travel, all you have to do is look at…
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Florida Aquarium Planning $40 Million Expansion
The Florida Aquarium announced an expansion plan that will include new exhibits. The highlight of the expansion is the outdoor sea lion habitat, and project plans include a rotating special exhibit gallery, converting the second floor lobby into a multi-species gallery, and a outdoor sea lion exhibit with an African penguin habitat. The project’s construction…
Read MoreCan I Raise Prices During A Recession?
A client recently asked if it’s possible to raise prices during a recession. Our answer is the same whether it’s a recession or not. Yes, but only if you have the research to back it up. Laws of economics tell us about the inverse relationship between prices and demand, but in your business, demand can’t…
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Fall Travel Predictions
This summer was a busy travel season, but Americans are not done traveling yet. As summer comes to an end, Americans are already making fall travel plans. According to TripAdvisor’s 2022 Fall Travel Index, 61% of U.S. respondents are planning trips this fall. And despite inflation, higher than normal gas prices and the continued…
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