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According to a new report by Accenture, a majority of consumers—across demographics and geographics—are reimagining their values and basing their purchasing decisions on factors beyond price and quality. And these new preferences are powerful enough to drive both brand switching (“should I stay?”) and willingness to spend more (“would I pay?”). Here is what is…

A shift to working from home is bound to be one of the lasting effects of the pandemic, and it seems to be popular with workers. According to Priceline’s latest Work-Life Balance Report, 40% of Americans prefer to work from home full time, and 66% said that they feel encouraged to explore new destinations while…

While the U.S. economy has come a long way since last year’s devastating downturn, a return to “normal” may not be possible. Many states have done away with pandemic-related restrictions, but life as it used to be hasn’t fully resumed. CNN Business and Moody’s Analytics Back-to-Normal Index currently sits at 93%, but 100% is predicted…

One of the most powerful words in the English language is the term “free,” and just about every company uses some kind of “free offer” in their marketing. “Buy one get one free”, “Get a free gift with purchase” or “Get free delivery” are just a few examples. It makes consumers feel as though they…

Younger consumers, even though they have less saved than older consumers, are the ones opening their wallets as the U.S. economy recovers. American Express Company revealed that both Millennials and Generation Z are spending even more now than they did before the pandemic, as vaccines continue to rollout. “We assumed there was such pent-up demand—not…

According to weekly meeting and event planner sentiment surveys conducted by i-Meet, the number of face-to-face programs on the books for the second half of 2021 is increasing quickly. As of late May, 52% of meeting planners had face-to-face programs booked for Q3 of this year, up from the 39% who had programs booked for…

Laws of economics tell us about the inverse relationship between prices and demand, but in your business, demand can’t be the end game. Figuring out how to maximize your revenue is perhaps the most important piece of the operations puzzle. H2R can help you determine the optimal price point that will get you the highest…

Attraction operators are currently in an awkward spot as they try to cope with some broader trends reducing attendance at amusement parks. Their market of customers isn’t growing fast enough, and the overall number of possible customers, mainly teenagers and young families, has been stagnating demographically. Labor costs are an issue as well, with many…

There have been a lot of economic shifts in the past couple months, especially as vaccines continue to roll out and supply begins to exceed demand. However, while there are many signs of recovery, not every economic shift is positive. Here are the top economic shifts that the U.S. has seen recently. Consumer Confidence decreases.…

As soon as the world’s first COVID-19 vaccine became available back in December, there were reports of people across the world working the system to get the shot ahead of their turn. Those who could afford to do so would travel to parts of the world that had more favorable restrictions, in turn taking vaccines…