News
Silver Dollar City is Gearing Up for Major Expansion
The popular Silver Dollar City Theme Park in Branson, Missouri announced plans for a huge expansion. Silver Dollar City has announced plans for a new $30 million version of the classic Fire in the Hole dark ride and roller coaster. The new Fire in the Hole, being built by Rocky Mountain Construction, will feature a…
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Helping Attractions Stand Out
Semantic, a company that helps design websites provides insights on how attractions can stand out from their competitors. Semantic explains that standing out is crucial as an attraction, but that it is simpler than most think. Websites are a great way to showcase value. Semantic explains that having an appealing and user-friendly website helps visitors…
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Ticketed Events and Live Entertainment Prioritized This Year
Americans are interested in prioritizing live entertainment and ticketed events this year. Over 60% of Americans polled in a new study from Allianz Partners USA plan on going to at least one ticketed event by the end of 2023, up 3 percentage points from 2022 and up 8 points from 2021. One-fifth are expected to…
Read MoreGenerational Divide in Advertising Trust
A new report recently revealed the extent of the generational differences around trust in advertising, and these differences can be largely tied to media people were exposed to growing up. The report also revealed the key drivers of trust in advertising, both positive and negative. Positive drivers of trust include enjoyment or entertainment, social contribution,…
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Travel Trends Are Shifting This Fall
While Labor Day traditionally marks the end of a busy summer travel season, fall is expected to be just as busy this year. A new study by IMG based on upcoming trip itineraries offers some intriguing insights into travel trends that are emerging for the season. These itineraries show that travelers are lengthening their trips…
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The Age of the Hybrid Work Schedule
Corporate travel took a major hit due to the COVID-19 pandemic—that’s not new information. However, the remote work model has become the standard practice for many organizations, allowing employees to integrate work into their leisure vacations, connecting from anywhere. This hybrid working arrangement allows employees to take longer trips that are further away more frequently,…
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Give Experiences Over Physical Gifts This Year
If you’re looking to give gifts that your loved ones will cherish this holiday season, research shows that you should opt for gifting an experience rather than a physical gift. According to new data from GetYourGuide, 92% of Americans would prefer to be gifted experiences this year, up significantly from the 77% that indicated the…
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$2 Billion American Park & Resort Coming to Route 66
American Heartland Theme Park and Resort is coming to Route 66 just west of Grand Lake in Oklahoma. This $2 billion “Americana-themed” park and resort is going to open in phases beginning as early as 2025, with the project to be completed by the close of 2026. A large-scale RV park with cabins will be…
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Dollywood Opens New Family Coaster
At the beginning of the summer, Dolly Parton officially opened Big Bear Mountain—Dollywood’s biggest-ever single attraction investment. The Vekoma coaster features three launches and a top speed of 48 miles per hour. But with no inversions and a height requirement of only 39 inches, Big Bear Mountain is designed to be an adventure for the…
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Building Your Marketing Playbook
Technology and trends are constantly changing, creating a lot of noise for marketers, and distracting them from the challenge at hand—creating a plan that reaches fast-moving consumers whose needs are constantly changing. Marketers are facing a variety of problems today, two big ones being connectivity and ad tolerance. The pandemic, inflation, and economic stress have…
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