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Social Robot Will Be Mass-Produced This Year

September 22, 2021

Sophia debuted back in 2016 as a one-of-a-kind, social robot with a remarkably lifelike appearance and demeanor. Arguably the most famous robot in the world, Sophia will not be unique for much longer. Her maker, Hanson Robotics, has announced plans to begin mass production this year so that she can help the world cope with…

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Surging Covid-19 Cases Slams Brakes on Travel Recovery

September 16, 2021

Earlier this year, the travel industry was making a remarkable recovery, with many aspects of travel nearing 2019 levels. However, according to Adobe’s Digital Economy Index, travel recovery is slowing drastically as Covid-19 cases begin to surge. The greatest evidence of this is in flight bookings. In June, U.S. domestic flight booking drove $6 billion…

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Disneyland’s “Magic Key” System Revealed

September 3, 2021

Disneyland recently revealed its new “Magic Key” annual pass program, a four-tier admissions program formed and shaped by extensive consumer research and feedback from Disneyland Resort guests. The program is similar to the park’s old annual pass program, but offers a range of benefits including merchandise, dining and parking discounts. Passes range in price from…

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What Changing Demographics Mean For Your Brand

September 3, 2021

As data from the 2020 U.S. Census starts to roll in, demographic changes are being noted, especially regarding ethnicity. These changes will impact many things in the country in the years ahead, including how brands operate. Here’s how to start embracing changes in the population now. Double down on representation. As you work to build…

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Recovery Expected to Slow

August 26, 2021

According to Kalibri Labs’ latest “Mind the Gap” report, recovery is projected to slow down for the remainder of the year. This can be attributed to a multitude of reasons, such as sluggish group and business travel demand, along with weakening leisure travel demand due to the spread of the Covid-19 delta variant. Both airline…

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Spending Decreases As Pandemic Ramps Back Up

August 26, 2021

The U.S. Department of Commerce recently released a report that offers the first solid glimpse of how the spread of the Covid-19 delta variant may be affecting spending habits in the U.S. According to the report, spending in July fell at stores that sell clothing, furniture and sporting goods; and while restaurants and bars continued…

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H2R’s Aha! Moments: Sacred Cow

August 24, 2021

If you’ve been in business at least a few years, it’s likely your attraction has a sacred cow. It’s a staple to your guest experience and should never change. But in a world where fresh, new content is king, sometimes grand ideas to revamp those staples enter the arena. Without the data to know what…

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The “New Normal” of the Attraction Industry

August 20, 2021

After weathering lockdowns and extra restrictions, there is much pent-up demand for entertainment. People want to spend quality time together again and make new memories. However, it is not back to business-as-usual for operators. Brands that take time to invest in new technology and rebuild trust with guests are the ones that will thrive in…

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Three Signs That It’s Time To Start Investing Again

August 20, 2021

The pandemic has had everyone in the entertainment industry looking for ways to re-evaluate, re-imagine and reinvent themselves—how they interact with employees, guests and the world. The industry has been catapulted forward, with technology driving innovation at accelerated speeds. Now that the global economy and travel is starting to open, what should owners be looking…

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You Don’t Cut Ad Spend in a Crisis

August 20, 2021

While not an important issue in the grand scheme of things, marketers all over the planet were forced to face an unprecedented challenge during the Covid-19 pandemic. Companies stared at inestimable revenue decline as consumers stayed home, reined in and saved money. If there is one company that we can look to as an example…

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