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Summer travel in 2024 is shaping up to be extremely expensive, yet travelers are still pursuing ambitious and exciting vacation plans. Despite higher prices across airfare, hotels, and rental cars, enthusiasm for travel remains high fueled by low inflation, unemployment, and pent-up demand from the pandemic era. Travelers are embracing unique “once-in-a-lifetime” adventures and exotic…

Experiential shopping has been on the rise for quite some time, but current consumer demands are putting more pressure on retailers to look to hospitality and leisure industries for inspiration on how to deliver more entertaining shopping experiences. Advertising and retail experts need to focus on the purpose of physical shopping experiences, drawing inspiration that…

The COVID-19 pandemic seems even further in the past as we start a new year, with the retail industry steadily beginning to resemble the pre-pandemic 2019. However, there are still a few important ways the pandemic continues to affect the industry. Hybrid workplace. Research shows that the hybrid workplace is the norm now in America.…

The new year is a time to start fresh, especially when it comes to marketing efforts. Here are some thoughts on what behaviors, approaches, attitudes, and practices should be maintained, ramped up or even reconsidered this year. Stop… …wasting money on marketing that targets people who were going to buy from you anyways. …thinking only…

The attractions industry, being the competitive industry that it is, is always evolving to meet the ever-changing demands of the consumer. While there are a variety of trends to look out for this year already, they can be narrowed down into five areas. Immersive. Attraction goers no longer just want to be immersed in an…

With a new year comes new trends and predictions, especially for the travel industry, as consumer preferences and priorities are constantly evolving. Here are some trends that experts believe will define travel this year: Immersing in Culinary Travel. A growing number of travelers are seeking culinary and wine experiences that connect them to local culture…

The popular Silver Dollar City Theme Park in Branson, Missouri announced plans for a huge expansion. Silver Dollar City has announced plans for a new $30 million version of the classic Fire in the Hole dark ride and roller coaster. The new Fire in the Hole, being built by Rocky Mountain Construction, will feature a…

Semantic, a company that helps design websites provides insights on how attractions can stand out from their competitors. Semantic explains that standing out is crucial as an attraction, but that it is simpler than most think. Websites are a great way to showcase value. Semantic explains that having an appealing and user-friendly website helps visitors…

Americans are interested in prioritizing live entertainment and ticketed events this year. Over 60% of Americans polled in a new study from Allianz Partners USA plan on going to at least one ticketed event by the end of 2023, up 3 percentage points from 2022 and up 8 points from 2021. One-fifth are expected to…