bottom_blob-1

News

The Great “Customer Reset”

July 23, 2021

COVID-19 has had major impacts on attractions across the country. After spending more time at home, consumers are coming out of the pandemic with higher expectations and are generally harder to please. Attractions are also drawing a different mix of guests than they may have seen before. This “customer reset” is a phenomena H2R has…

Read More

Disney Potentially Solves Two Problems With One Move

July 23, 2021

Walt Disney has been welcoming more and more guests back to its theme parks after the COVID-19 pandemic forced the company to temporarily shut its doors to visitors worldwide, costing billions in lost revenue. As it tries to get its financial footing back, Disney is testing a new feature at its theme park in Paris—premier…

Read More

Travel Is Booming Today, But What Comes Next?

July 23, 2021

Clayton Reid, CEO of MMGY, recently penned an opinion piece discussing the snap back to leisure travel the U.S. is currently seeing and how the current market conditions have caught many travel brand by surprise. “You can’t rely entirely on the traditional signals to either validate recovery or inform sales and marketing plans,” explained Reid.…

Read More

H2R’s Aha! Moments: Hierarchy of Needs

July 23, 2021

Everyone wants to feel like they’ve done something good for the people they love—it’s engrained in us as humans. That’s why we are never surprised to see this need surface as the real motivation for why people visit the places they do. Visiting an attraction may not be too hard on the guests’ wallet and…

Read More

Mexico Reaches Pre-Pandemic Travel Levels First

July 23, 2021

The latest update of the Skift Recovery Index shows Mexico being the first country in the index to reach pre-pandemic travel levels, registering a score of 100 in June 2021, indexed against June 2019. While these figures are evidence of the strong recovery made by the country’s tourism sector, a closer look at the different…

Read More

Hotel Rates Increase While Occupancy Lags

July 21, 2021

According to the latest CBRE Hotels Research forecast, the U.S. hotel average daily rate (ADR) growth is expected to lead the revenue per available room (RevPAR) recovery, as the occupancy forecast slightly lags the other key indicators. Additionally, CBRE projects U.S. hotel occupancy to near 66% in 2025, about 98% of its pre-pandemic level. Since…

Read More

Consumers Wary As Purchasing Resumes

July 19, 2021

The pandemic may be loosening its grip, but that doesn’t mean that consumers are feeling expansive. While many reports show increased consumer spending, a recent study conducted by Alchemy Worx and YouGov shows some consumers are feeling cautious (43%), mindful (34%) and hesitant (26%) about spending money. Moreover, consumers have certain expectations about brand behavior.…

Read More

Google Reveals Traveler Keywords and Other Trends

July 19, 2021

While it has been clear for months that there has been pent-up demand for travel in the wake of the COVID-19 pandemic, new data from Google reveals the extent of travelers’ desire to get back out there. Pent-up demand for travel is greatest among younger generations, representing more than half of all Americans and a…

Read More

Lego Unveils New ‘Retailtainment’ Concept

July 19, 2021

The Lego Group recently shared a look at its future of experiential retail, as it opened the doors of a brand-new store in New York City late June. This two-story location on Fifth Avenue features a new retail format, one that will be introduced in part to more than 100 stores worldwide over the next…

Read More

Consumer Shopping Habits Have Changed For Good

July 9, 2021

The pandemic itself, along with how we are emerging from it, is reshaping the economy, government and business in lasting ways. A lot of this reshaping is fueled by changing consumer shopping habits. The pandemic pushed nearly all consumers to utilize, if not rely on, ecommerce—and it pushed retailers to adapt according. And while ecommerce…

Read More