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Developers have recently announced plans for the Oasis at Lakeport in Osage Beach, a new family resort and year-round entertainment district. Included in the $300 million plans are a 400-room, full-service Marriott hotel with dining establishments and premium retail, an indoor water park and an amusement park with a Ferris wheel. This project follows a…

Immersive experiences are gaining popularity in the attractions industry, as visitors want to play an active role when visiting attractions. Many attractions are enhancing their experiential technologies, allowing the audience to be completely involved. One way this is happening is through “gamification.” Gamification is widely used in theme parks. Super Nintendo World at Universal Studios…

Spring break travel has increased each year since the pandemic, but this year is the first to surpass pre-pandemic levels. And based on current bookings, summer travel is expected to reach record levels as well. (9&10 NEWS, 03.27.23) Here are some trends that emerged from spring break travel this year that we can expect to…

All sectors have faced employment issues since early 2020, but roughly 39% of total jobs lost in the pandemic were in the leisure and hospitality industry. Many are worried about hours, pay, and healthy environments that are straying them away from tourism. Dolly Parton has found a solution to attracting workers back to the tourism…

Customer service is very important to customers in today’s world. A study completed by Teleperformance says that one-third of shoppers worldwide will pay extra for good customer service. Personalization in the travel industry has emerged as important for customers. Customers are looking for experiences that are unique to their personal preferences. To stand out, a…

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Families Traveled in 2022. Families once again broke a record, reaching 55% of those surveyed. Additionally, the average of the children is higher at 9.1. VOV 2023 shows attraction visitation…

PGAV Destinations’ publication, Industry Performance, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Visitation Up Over Last Year. According to Voice of the Visitor 2023, visitation was up 28% in 2022 over 2021. However, this is 7% below pre-pandemic levels. Despite this, there…

Business travel has been slow to recover compared to the leisure industry after the COVID-19 outbreak. Although COVID-19 has been the main obstacle delaying business travel, there is a new roadblock nearing 2023. Global economic concerns are the new obstacle replacing COVID-19 to complete recovery. A survey conducted by the Global Business Travel Association shows…

This year ended up being a busy travel year despite economic and health concerns. Americans are still planning on traveling in 2023, maybe even more than 2022. According to research performed by MMGY Travel Intelligence, 6 in 10 American adults plan to take a trip in the next 6 months. About 25% of Americans are…

PGAV Destinations’ publication, Delicious Data, summarizes research conducted with H2R Market Research that focused on revealing the food, beverage, and retail desires of attraction visitors. Driving Factors. Families that visit attractions have a few driving factors regarding purchase decisions: a variety of menu options, seating options, ambiance, and kid menu choices. Secondary Factors. Factors that…