Hyperinflation At Disney World

October 21, 2021

The cost of a Disney World vacation has soared more than 3,000% since the park first opened fifty years ago. In 1971, a one-day admission pass cost $3.50, and today, this same pass ranges from $109 to $159 depending on the park—an increase that is more than five times that of the consumer price index.…

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How Disney Is Turning Epcot Around

October 20, 2021

Disney World’s Epcot was beginning to become the park of yesterday, but Disney decided that instead of simply leaning on its legacy, it needed to start taking the steps to make it the park of tomorrow. When planning a trip to Disney World, Epcot could easily be checked off the list of parks to visit,…

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Airlines Look to Holidays to Boost Recovery

October 18, 2021

Airlines in the United States are looking to the upcoming holiday season to recover the momentum that was lost last quarter due to the resurgence in Covid-19 cases. Following a strong summer travel season, airlines had to temper their recovery outlook as the fast-spreading delta variant of Covid-19 slowed down new bookings and drove up…

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Travelers Are Prioritizing Wellness

October 14, 2021

According to the Amex Trendex, a trend report from American Express, consumers that were recently surveyed within the United States, United Kingdom, Australia, Japan, Mexico, India and Canada are investing more of their time and money into their physical and mental health to combat the toll that the Covid-19 pandemic has taken on their well-being.…

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How to Raise Your Prices Without Losing Customers

October 7, 2021

According to the Bureau of Labor Statistics, inflation is at a 13-year high (5.4%) as supply chains are crippled by shortages of raw materials. This is pushing companies to raise their prices, but the ability to pass on a price increase is highly variable based on the industry and nature of the client relationship. If,…

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Owning The Guest Experience

September 29, 2021

As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than driving admissions. While attraction marketers wear many hats, they are brand owners—best placed to support an attractions’ entire guest experience. The function of an attraction’s marketing team is to be brand and guest experts—knowing what guests need, what…

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Brian Chesky Heralds “Travel Revolution”

September 27, 2021

Airbnb CEO Brian Chesky foresees a significant shift in how people move around, with more intentional gatherings of family, friends and colleagues—even if routine business travel never returns to normal. Chesky unveiled his “travel revolution” at the recent Skift Global Forum, and here are his top points. Travel will be back bigger than ever—not just…

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H2R’s Aha! Moments: Functional Drivers

September 24, 2021

Whether you’re part of an attraction or a destination, your team needs to know your functional drivers. Simply put, these are the features that inspire a visit. You might have data on what guests do during their visit, but it’s important to understand what’s really driving the visit. For example, you may know most customers…

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How Travelers Are Making Decisions The Second Half of 2021

September 22, 2021

Expedia Group’s new Traveler Value Index report offers a first-time, multi-country and multi-industry look at what travelers now value most as they plan, book and experience travel. The insights show that price is no longer the top driver of bookings, but that travelers are focused on more safety and the financial security that comes with…

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Holiday Travel: Vaccinated vs. Unvaccinated

September 22, 2021

According to MMGY Global’s 2021 “Fall Edition” of its Portrait of American Travelers survey, traveler sentiment is strong, and expectations for holiday travel are high. Vaccination status appears to have no impact on intent to travel, with 80% of active leisure travelers who are vaccinated planning to take a leisure trip during the next six…

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