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Americans Are Beginning to Come Out of Their Shells

May 4, 2021

Numerous polls have been conducted throughout the past year to measure varying consumer sentiment, but recent stats reveal that Americans are ready to return to their pre-pandemic pastimes. A recent poll conducted by Axios/Ipsos found that more than half of Americans reported seeing family or friends in late April (55%), while 45% reported going out…

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3 Key Marketing Insights in Light of Rebounding Economy

April 28, 2021

Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound. Here are three eye-catching statistics. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion…

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National Economic Activity Accelerates

April 28, 2021

According to the latest data from the Federal Reserve, national economic activity accelerated to a moderate pace from late February to early April, with outlooks more optimistic than previous reports due in part by an acceleration in COVID-19 vaccine distribution. Here are some of the highlights: Tourism. Reports were more upbeat, boosted by a pickup…

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H2R’s Aha! Moments: Stated vs. Derived Barriers

April 28, 2021

  You may have heard these excuses before. But it’s actually a classic case of Stated vs. Derived Barriers we see in our Non-Visitor Research. Potential guests are always giving excuses as to why they don’t visit you – inconvenient locations, too expensive, don’t have the time, etc. But we know those stated barriers aren’t…

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Four Things That Will Never be the Same Post-Pandemic

April 22, 2021

IBM’s Institute for Business Value recently polled more than 15,000 adults worldwide to gather opinions on everything from the workplace of the future, social trends, shopping and travel in a post-vaccine world. The report, An Injection of Hope: Life After the COVID-19 Vaccine, reveals that the world will be in a new normal, never the…

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Emerging 2021 Summer Travel Trends

April 21, 2021

Squaremouth, a travel insurance comparison site, recently released a breakout of emerging 2021 travel trends. Squaremouth Analytics conducted a comparison of thousands of travel insurance policies purchased by customers both before and after the pandemic to detect changes in consumer behavior, as well as shifts in insurance coverage as the world heads into the second…

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In-Person Events Are Out, But Hybrid Is Around the Corner

April 16, 2021

Northstar Meetings Group recently conducted research to study the future of events. According to the study, more than half of the meeting planners surveyed identified hotel closures and staffing reductions as their top concern for the future of in-person or hybrid events (59%), followed by the impact of the pandemic on airline service, routes and…

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Amusement Park Market Has Potential to Grow

April 15, 2021

According to UK-based market research reports company Technavio, the global amusement and theme park market will grow by US$19.84 billion by 2024, progressing at a compound annual growth rate of almost 7% during this time. The company suggests that increasing investments in international tourism will offer immense growth opportunities for leading international companies in the…

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Disney Begins Testing Park Entry Using Facial Recognition

April 14, 2021

Disney is using the month of April to test a new way for visitors to enter Magic Kingdom—through facial recognition. The technology being tested is designed to capture an image of a guest’s face and convert it into a unique number, which is then associated with the form of admission used for entry. Those who…

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Spring Break Travel Surge

March 31, 2021

Thirteen months into a pandemic that brought air travel to a near standstill, Americans are starting to take to the skies in substantial numbers again. For 17 days in a row now, the TSA has screened more than 1 million people U.S. airports, marking a significant milestone for the industry. On the 21st, the TSA screened 1,543,115…

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