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Attractions Make Long-Term Bet on Season Passes

June 11, 2021

Attraction operators are currently in an awkward spot as they try to cope with some broader trends reducing attendance at amusement parks. Their market of customers isn’t growing fast enough, and the overall number of possible customers, mainly teenagers and young families, has been stagnating demographically. Labor costs are an issue as well, with many…

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Economic Activity Roundup

June 8, 2021

There have been a lot of economic shifts in the past couple months, especially as vaccines continue to roll out and supply begins to exceed demand. However, while there are many signs of recovery, not every economic shift is positive. Here are the top economic shifts that the U.S. has seen recently. Consumer Confidence decreases.…

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Vaccine Tourism Is Being Encouraged

June 8, 2021

As soon as the world’s first COVID-19 vaccine became available back in December, there were reports of people across the world working the system to get the shot ahead of their turn. Those who could afford to do so would travel to parts of the world that had more favorable restrictions, in turn taking vaccines…

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Summer Travelers: Keen But Cautious

June 8, 2021

Deloitte Insights recently released their summer travel research report, finding that today’s leisure traveler is keen but cautious. After more than a year living with the threat of COVID-19 and under various restrictions to travel and nearly all activities, Americans are looking to their summer vacations to offer a break, an adventure or an opportunity…

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State Economy Comparisons

June 4, 2021

The COVID-19 pandemic sent shockwaves through the U.S. economy, leaving no corner of the country untouched by those consequences. However, some states have emerged better off than others. To determine the states with the best and worst economies, Wall Street created an index of five measures—a 5-year economic growth, 5-year employment growth, the poverty rate,…

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Urge to Splurge Powers Massive Gains for Three Large Retailers

June 4, 2021

American consumers are eager to start spending as life inches closer to normalcy again, and this is shown in wowing results posted by three different retailers—Walmart, the Home Depot and Macy’s. Total revenue for Walmart climbed 2.7% to $138.3 billion, with comparable sales in the U.S. advancing 6%. The Home Depot benefited from an unprecedented…

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Business Travelers Willing to the Hit Road Again, With Stipulations

June 4, 2021

SAP Concur, in partnership with Wakefield Research, recently conducted a global business travel survey that polled nearly 3,900 business travelers across 25 worldwide markets. The survey revealed that business travelers are willing to hit the road within the next year—but only if their employers implement measures that enable them to do so safely and comfortably.…

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Post-Pandemic Attractions: Transform or be Transformed

May 27, 2021

There is not going to be a “new normal” for the attractions industry, and whether that is good news or bad news depends on the attraction. The pandemic did not impede change but acted as an accelerator of transformation and proved that the idea of collective normalcy is not a reality. Here are three key…

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H2R’s Aha! Moments: Marketing & Media Effectiveness Research

May 26, 2021

Some marketing falls flat. Some marketing soars. And sometimes your marketing falls flat in certain markets and soars in others. H2R’s Marketing & Media Effectiveness Research reveals the difference between the two. That means you can throw your full resources behind your best marketing and most promising markets—and kick the rest to the proverbial marketing…

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Two Groups Lead Surge in Traveler Confidence

May 19, 2021

According to a joint study conducted by Accenture and Tripadvisor among 1,000 U.S. travelers, traveler confidence is returning this year, especially among higher earners and millennials. Those with incomes of $100,000 or more were the most likely to travel this year, with 34% having already booked a trip. Meanwhile, only 19% of those with incomes…

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