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News

H2R’s Aha! Moments: Marketing & Media Effectiveness Research

May 26, 2021

Some marketing falls flat. Some marketing soars. And sometimes your marketing falls flat in certain markets and soars in others. H2R’s Marketing & Media Effectiveness Research reveals the difference between the two. That means you can throw your full resources behind your best marketing and most promising markets—and kick the rest to the proverbial marketing…

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Two Groups Lead Surge in Traveler Confidence

May 19, 2021

According to a joint study conducted by Accenture and Tripadvisor among 1,000 U.S. travelers, traveler confidence is returning this year, especially among higher earners and millennials. Those with incomes of $100,000 or more were the most likely to travel this year, with 34% having already booked a trip. Meanwhile, only 19% of those with incomes…

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Return to Normal? Not Likely for Retail

May 19, 2021

As we come closer to a full reopening nationwide, retail sits at the edge of a second pandemic-fueled transformation. With the future consumer experience at stake, retailers need to reexamine approaches that have defined omnichannel retail for the past decade. Here are four key areas that will change the retail landscape in the upcoming months.…

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Why You Should Dial Back “On Hold” Advertising

May 19, 2021

When is the last time that you called your company’s 800 number? Many larger companies utilize an automated voice response system to answer their inbound calls, often times asking the caller to answer a handful of questions or sit through advertising messages. While a caller’s wait may be a smart time to insert a short…

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Those Ready to Travel Are Booking Longer Trips

May 19, 2021

Newly released data from Skyscanner is confirming what is becoming a well-known fact—everyone is ready to travel and for the economy to open again. The company’s Horizon Report survey of more than 5,000 people worldwide reveals that travel confidence is slowly rebounding to pre-pandemic numbers, and that May and June will see heavy travel. The…

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Research Shows Consumers Value Media More Than Marketers Do

May 17, 2021

According to a new study conducted by customer data platform BlueVenn, consumers place more value on the most commonly used traditional and digital media than marketers do. The study surveyed separate panels of brand marketers and consumers simultaneously, finding that consumers put a much greater stock in all media—especially email, Facebook, in-store, mobile apps, TV,…

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Recovery News Roundup

May 14, 2021

Thanks to widespread vaccinations and declining COVID-19 cases, recovery is being seen all around—from a growing economy and increased consumer spending to rebounding business travel demand, the remainder of 2021 is promising. Here are some of the country’s latest COVID-19 recovery highlights: Pandemic-induced recession recovery is underway. Last quarter, the U.S. economy grew at a…

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Americans Are Beginning to Come Out of Their Shells

May 4, 2021

Numerous polls have been conducted throughout the past year to measure varying consumer sentiment, but recent stats reveal that Americans are ready to return to their pre-pandemic pastimes. A recent poll conducted by Axios/Ipsos found that more than half of Americans reported seeing family or friends in late April (55%), while 45% reported going out…

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3 Key Marketing Insights in Light of Rebounding Economy

April 28, 2021

Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound. Here are three eye-catching statistics. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion…

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National Economic Activity Accelerates

April 28, 2021

According to the latest data from the Federal Reserve, national economic activity accelerated to a moderate pace from late February to early April, with outlooks more optimistic than previous reports due in part by an acceleration in COVID-19 vaccine distribution. Here are some of the highlights: Tourism. Reports were more upbeat, boosted by a pickup…

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