Americans are interested in prioritizing live entertainment and ticketed events this year. Over 60% of Americans polled in a new study from Allianz Partners USA plan on going to at least one ticketed event by the end of 2023, up 3 percentage points from 2022 and up 8 points from 2021. One-fifth are expected to attend 3 or more events this year. Over 50% will be attending a live concert, festival or performing arts event while 46% surveyed will attend their favorite sporting teams, which is the same amount as last year but up 3 points from 2021.

U.S. adults, ages 18-34, are involved the most in live entertainments. Over three-fourths plan to attend at least one ticketed event in 2023, which is up two points from last year. Increases in age corresponds with attendance decreasing according to the survey.

(Travel Pulse, 09.11.23)

Interested in if Americans are planning on visiting your destination while traveling for events? H2R can help provide those insights. Send us an email at info@h2rmarketresearch.com to learn more.

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