A new report recently revealed the extent of the generational differences around trust in advertising, and these differences can be largely tied to media people were exposed to growing up.

The report also revealed the key drivers of trust in advertising, both positive and negative. Positive drivers of trust include enjoyment or entertainment, social contribution, information available and value exchange. Contrarily, the negative drivers include bombardment, vulnerable groups, data privacy, suspicious advertising and unhealthy advertising.

(Marketing Week, 09.14.23)

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