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Some marketing falls flat. Some marketing soars. And sometimes your marketing falls flat in certain markets and soars in others. H2R’s Marketing & Media Effectiveness Research reveals the difference between the two. That means you can throw your full resources behind your best marketing and most promising markets—and kick the rest to the proverbial marketing…

According to a joint study conducted by Accenture and Tripadvisor among 1,000 U.S. travelers, traveler confidence is returning this year, especially among higher earners and millennials. Those with incomes of $100,000 or more were the most likely to travel this year, with 34% having already booked a trip. Meanwhile, only 19% of those with incomes…

As we come closer to a full reopening nationwide, retail sits at the edge of a second pandemic-fueled transformation. With the future consumer experience at stake, retailers need to reexamine approaches that have defined omnichannel retail for the past decade. Here are four key areas that will change the retail landscape in the upcoming months.…

When is the last time that you called your company’s 800 number? Many larger companies utilize an automated voice response system to answer their inbound calls, often times asking the caller to answer a handful of questions or sit through advertising messages. While a caller’s wait may be a smart time to insert a short…

Newly released data from Skyscanner is confirming what is becoming a well-known fact—everyone is ready to travel and for the economy to open again. The company’s Horizon Report survey of more than 5,000 people worldwide reveals that travel confidence is slowly rebounding to pre-pandemic numbers, and that May and June will see heavy travel. The…