News
IAAPA Conducts Mask Evaluation
The International Association of Amusement Parks (IAAPA) recently funded a study to learn more about masks and their ability to safely reduce social distancing. The study, titled Experimental and Numerical Evaluations of Masks and their Ability to Safely Reduce Social Distancing, found that three feet of physical distancing with face coverings is more effective at…
Read MoreU.S. Cruises Restarting This Summer, What That Means For Cruisers
Cruises could start sailing from U.S. ports this summer, according to a letter from the CDC to the cruise industry obtained by USA TODAY. While the letter somewhat clarified the murky time frame for cruises to resume stateside – potentially by mid-July, pending cruise lines, ships and ports meeting certain requirements – it leaves plenty…
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Cirque du Soleil Announces Vegas Comeback
Cirque du Soleil recently announced that it will relaunch its two longest-running live shows in Las Vegas – “Mystère” and “O” – in time for the July Fourth weekend. This return signals the company’s return to its biggest and most lucrative market and its first steps back onto the world stage since the COVID-19 pandemic…
Read MoreAmericans Are Beginning to Come Out of Their Shells
Numerous polls have been conducted throughout the past year to measure varying consumer sentiment, but recent stats reveal that Americans are ready to return to their pre-pandemic pastimes. A recent poll conducted by Axios/Ipsos found that more than half of Americans reported seeing family or friends in late April (55%), while 45% reported going out…
Read MoreResorts World Las Vegas Sets Opening Date
Resorts World Las Vegas is set to open on June 24, and reservations can now be booked across all three of the resort’s Hilton-flagged properties – Hilton Hotels & Resorts hotel (1,774 rooms), Conrad Hotels & Resorts property (1,496 rooms) and Crockfords Las Vegas (236 rooms). The development is also set to feature a 117,000-square-foot…
Read MoreNYC to Launch $30 Million Campaign to Bring Back Tourism
New York City’s mayor, Bill de Blasio, recently announced a $30 million tourism marketing blitz to start in June. The campaign will be the city’s largest-ever campaign to recharge the industry that once employed 400,000 workers and injected $70 billion into the local economy. The campaign will be called “NYC Reawakens” and aims to…
Read MorePost-Pandemic Spending Spree: 6 Things Americans Are Buying
With each day, more Americans are receiving their COVID-19 vaccinations, and spring temperatures are warming up many parts of the country. Consumers are booking plane trips, hitting the mall or watching a movie in a theater again. The post-pandemic shopping spree has officially begun, with shoppers directing money toward some of the same kinds of…
Read MoreSteaming Series Doubles as Tourism Video for Pinellas County, FL
Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The…
Read MoreWhat Travelers Are Google Searching For
For many, searching for any product – including travel – starts at one spot: Google. So when it comes to travel searches, how has consumer behavior changed as vaccine distribution rolls out and people start to consider getting away? According to TripsToDiscover, a travel discovery platform which analyzed Google search activity in the U.S., searches…
Read MoreExcess Savings Likely to Unleash Global Spending Boom
Consumers around the globe have amassed an extra $5.4 trillion in savings since the COVID-19 pandemic began, setting the stage for a spending boom that could power a strong uplift in economic growth this year. The U.S. boasts the largest share of excess savings, amounting to $2.6 trillion, or 12% of U.S. GDP. This excess…
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