News
Steaming Series Doubles as Tourism Video for Pinellas County, FL
Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The…
Read MoreWhat Travelers Are Google Searching For
For many, searching for any product – including travel – starts at one spot: Google. So when it comes to travel searches, how has consumer behavior changed as vaccine distribution rolls out and people start to consider getting away? According to TripsToDiscover, a travel discovery platform which analyzed Google search activity in the U.S., searches…
Read MoreExcess Savings Likely to Unleash Global Spending Boom
Consumers around the globe have amassed an extra $5.4 trillion in savings since the COVID-19 pandemic began, setting the stage for a spending boom that could power a strong uplift in economic growth this year. The U.S. boasts the largest share of excess savings, amounting to $2.6 trillion, or 12% of U.S. GDP. This excess…
Read MoreHotel Room Demand May Soon Exceed Supply
According to the data that Intercontinental Hotels chief executive Keith Barr has seen, travel and tourism will begin to bounce back by the second half of this year. While this news is extremely promising, Barr reveals his concerns in a recent interview with MarketWatch. “If a market is open for travel we are seeing surges…
Read More3 Key Marketing Insights in Light of Rebounding Economy
Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound. Here are three eye-catching statistics. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion…
Read MoreNational Economic Activity Accelerates
According to the latest data from the Federal Reserve, national economic activity accelerated to a moderate pace from late February to early April, with outlooks more optimistic than previous reports due in part by an acceleration in COVID-19 vaccine distribution. Here are some of the highlights: Tourism. Reports were more upbeat, boosted by a pickup…
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H2R’s Aha! Moments: Stated vs. Derived Barriers
You may have heard these excuses before. But it’s actually a classic case of Stated vs. Derived Barriers we see in our Non-Visitor Research. Potential guests are always giving excuses as to why they don’t visit you – inconvenient locations, too expensive, don’t have the time, etc. But we know those stated barriers aren’t…
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Global Travel & Tourism Sector Suffered Loss of US$4.5 Trillion
Findings from the latest annual research conducted by the World Travel & Tourism Council (WTTC). The infographic above displays global Travel & Tourism sector information, but country-specific information can be found here.
Read MoreTravel Confidence Has Las Vegas Hiring Hundreds
Las Vegas hotels are preparing for the boost in travel coming their way.
Read MoreAir Travel News Round Up
As COVID-19 vaccinations continue to rollout and more travelers begin to venture out, airlines are seeing significant increases in demand. Here’s an article round up on the effects of pent-up travel demand on the airline industry. Due to expected leisure demand, American Airlines has recently announced summer plans to restore its domestic capacity to 90%…
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