News
Cirque du Soleil Announces Vegas Comeback
Cirque du Soleil recently announced that it will relaunch its two longest-running live shows in Las Vegas – “Mystère” and “O” – in time for the July Fourth weekend. This return signals the company’s return to its biggest and most lucrative market and its first steps back onto the world stage since the COVID-19 pandemic…
Read MoreAmericans Are Beginning to Come Out of Their Shells
Numerous polls have been conducted throughout the past year to measure varying consumer sentiment, but recent stats reveal that Americans are ready to return to their pre-pandemic pastimes. A recent poll conducted by Axios/Ipsos found that more than half of Americans reported seeing family or friends in late April (55%), while 45% reported going out…
Read MoreResorts World Las Vegas Sets Opening Date
Resorts World Las Vegas is set to open on June 24, and reservations can now be booked across all three of the resort’s Hilton-flagged properties – Hilton Hotels & Resorts hotel (1,774 rooms), Conrad Hotels & Resorts property (1,496 rooms) and Crockfords Las Vegas (236 rooms). The development is also set to feature a 117,000-square-foot…
Read MoreNYC to Launch $30 Million Campaign to Bring Back Tourism
New York City’s mayor, Bill de Blasio, recently announced a $30 million tourism marketing blitz to start in June. The campaign will be the city’s largest-ever campaign to recharge the industry that once employed 400,000 workers and injected $70 billion into the local economy. The campaign will be called “NYC Reawakens” and aims to…
Read MorePost-Pandemic Spending Spree: 6 Things Americans Are Buying
With each day, more Americans are receiving their COVID-19 vaccinations, and spring temperatures are warming up many parts of the country. Consumers are booking plane trips, hitting the mall or watching a movie in a theater again. The post-pandemic shopping spree has officially begun, with shoppers directing money toward some of the same kinds of…
Read MoreSteaming Series Doubles as Tourism Video for Pinellas County, FL
Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The…
Read MoreWhat Travelers Are Google Searching For
For many, searching for any product – including travel – starts at one spot: Google. So when it comes to travel searches, how has consumer behavior changed as vaccine distribution rolls out and people start to consider getting away? According to TripsToDiscover, a travel discovery platform which analyzed Google search activity in the U.S., searches…
Read MoreExcess Savings Likely to Unleash Global Spending Boom
Consumers around the globe have amassed an extra $5.4 trillion in savings since the COVID-19 pandemic began, setting the stage for a spending boom that could power a strong uplift in economic growth this year. The U.S. boasts the largest share of excess savings, amounting to $2.6 trillion, or 12% of U.S. GDP. This excess…
Read MoreHotel Room Demand May Soon Exceed Supply
According to the data that Intercontinental Hotels chief executive Keith Barr has seen, travel and tourism will begin to bounce back by the second half of this year. While this news is extremely promising, Barr reveals his concerns in a recent interview with MarketWatch. “If a market is open for travel we are seeing surges…
Read More3 Key Marketing Insights in Light of Rebounding Economy
Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound. Here are three eye-catching statistics. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion…
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