Two Groups Lead Surge in Traveler Confidence

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According to a joint study conducted by Accenture and Tripadvisor among 1,000 U.S. travelers, traveler confidence is returning this year, especially among higher earners and millennials. Those with incomes of $100,000 or more were the most likely to travel this year, with 34% having already booked a trip. Meanwhile, only 19% of those with incomes less than $100,000 have booked a trip so far this year.

Millennials were found to be the most eager group to fly, with 58% of millennials with incomes of $50,000 or more considering domestic air travel for their next trip (compared to 41% among other age groups). This group is also more likely to be contemplating international travel (25%). Furthermore, 32% of high-earning millennials indicated that they plan to increase their travel spending this year.

“We found that travel confidence is back—and in a big way,” the study states. “Americans are pushing out of their comfort zone and expanding their travel radius to go further, spend more and, most importantly, relax.” (Travel Weekly, 05.10.21)

Is your attraction meeting the needs of all visitors? Are you prepared for the demographic travel shift in income and age? H2R can help. Contact us for more information or schedule a free consultation today.

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