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News

Americans Are Beginning to Come Out of Their Shells

May 4, 2021

Numerous polls have been conducted throughout the past year to measure varying consumer sentiment, but recent stats reveal that Americans are ready to return to their pre-pandemic pastimes. A recent poll conducted by Axios/Ipsos found that more than half of Americans reported seeing family or friends in late April (55%), while 45% reported going out…

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Resorts World Las Vegas Sets Opening Date

May 4, 2021

Resorts World Las Vegas is set to open on June 24, and reservations can now be booked across all three of the resort’s Hilton-flagged properties – Hilton Hotels & Resorts hotel (1,774 rooms), Conrad Hotels & Resorts property (1,496 rooms) and Crockfords Las Vegas (236 rooms). The development is also set to feature a 117,000-square-foot…

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NYC to Launch $30 Million Campaign to Bring Back Tourism

May 4, 2021

  New York City’s mayor, Bill de Blasio, recently announced a $30 million tourism marketing blitz to start in June. The campaign will be the city’s largest-ever campaign to recharge the industry that once employed 400,000 workers and injected $70 billion into the local economy. The campaign will be called “NYC Reawakens” and aims to…

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Post-Pandemic Spending Spree: 6 Things Americans Are Buying

May 3, 2021

With each day, more Americans are receiving their COVID-19 vaccinations, and spring temperatures are warming up many parts of the country. Consumers are booking plane trips, hitting the mall or watching a movie in a theater again. The post-pandemic shopping spree has officially begun, with shoppers directing money toward some of the same kinds of…

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Steaming Series Doubles as Tourism Video for Pinellas County, FL

May 3, 2021

Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The…

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What Travelers Are Google Searching For

May 3, 2021

For many, searching for any product – including travel – starts at one spot: Google. So when it comes to travel searches, how has consumer behavior changed as vaccine distribution rolls out and people start to consider getting away? According to TripsToDiscover, a travel discovery platform which analyzed Google search activity in the U.S., searches…

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Excess Savings Likely to Unleash Global Spending Boom

April 30, 2021

Consumers around the globe have amassed an extra $5.4 trillion in savings since the COVID-19 pandemic began, setting the stage for a spending boom that could power a strong uplift in economic growth this year. The U.S. boasts the largest share of excess savings, amounting to $2.6 trillion, or 12% of U.S. GDP. This excess…

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Hotel Room Demand May Soon Exceed Supply

April 30, 2021

According to the data that Intercontinental Hotels chief executive Keith Barr has seen, travel and tourism will begin to bounce back by the second half of this year. While this news is extremely promising, Barr reveals his concerns in a recent interview with MarketWatch. “If a market is open for travel we are seeing surges…

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3 Key Marketing Insights in Light of Rebounding Economy

April 28, 2021

Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound. Here are three eye-catching statistics. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion…

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National Economic Activity Accelerates

April 28, 2021

According to the latest data from the Federal Reserve, national economic activity accelerated to a moderate pace from late February to early April, with outlooks more optimistic than previous reports due in part by an acceleration in COVID-19 vaccine distribution. Here are some of the highlights: Tourism. Reports were more upbeat, boosted by a pickup…

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