As COVID-19 restrictions loosen nationwide, Visit Myrtle Beach is launching a new brand and marketing campaign this month. The refreshed brand, The Beach, and corresponding marketing campaign, “You Belong At The Beach,” are designed to both drive safe and responsible travel with new and repeat visitors as well as to instill a greater sense of community pride among residents.

“While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements,” said Karen Riordan, president and CEO, Visit Myrtle Beach.