Global marketing technology and analytics company Analytic Partners recently released a report that offers insight for marketers to consider as the economy and ad market rebound.

Here are three eye-catching statistics.

1. 15%—the overall percentage of business the average brand stands to lose during a year that a similarly sized competitor doubles their advertising and promotion budgets.
2. 50%—the amount of an ad’s impact that comes from halo, a term that explains the positive impact that advertising for a specific product/model/service has onto other products/models/services within the portfolio or megabrand franchise. According to the report, advertising probably would not pay out in the short term without halo.
3. 2/3—the number of the opportunities to improve video advertising performance driven by strong creative quality. The report also defines this as “the value of the message content itself and its likelihood to resonate and drive behavior change when delivered.”

Read the full report here. (AdAge, 04.13.21)

Do you know if your marketing is effective? H2R can help with Ad Testing or Marketing & Media Impact. Schedule a free consultation today.