Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The idea was driven by a 2013 Visit Florida survey, where 22% of domestic tourists in Florida said something they saw on film or television contributed to their decision to visit the state.

The series will consist of eight 10-15 minute episodes and is jointly funded by Visit St. Petersburg/Clearwater and Visit Florida. Beginning May 10, Life’s Rewards will stream on Amazon Prime, YouTube, GoUSA TV and Places.Travel. Learn more.