News
Labor Day Travel to Exceed July 4th Numbers
A new study published by The Vacationer expects Labor Day weekend to have the highest rates of travel so far this year, exceeding the number of travelers who took advantage of the Fourth of July weekend to travel. The Vacationer’s survey suggests that 137 million Americans (53%) plan to travel over the Labor Day holiday,…
Read More
Disney Reveals Strong Q3 Results
Disney CEO Bob Chapek recently told analysts during the company’s Q3 earnings call that he has been encouraged by recovery of the Parks, Experiences and Products division, with Walt Disney World’s third quarter attendance numbers reaching at or near capacity. The division posted a net income of $356 million for the quarter, compared to a…
Read More
H2R’s Aha! Moments: Sacred Cow
If you’ve been in business at least a few years, it’s likely your attraction has a sacred cow. It’s a staple to your guest experience and should never change. But in a world where fresh, new content is king, sometimes grand ideas to revamp those staples enter the arena. Without the data to know what…
Read More
New Interactive Adventure Coming to Disney Wish
The Disney Cruise Line will introduce its new interactive adventure, “Disney Uncharted Adventure,” on its Disney Wish when it sets sail next summer. This interactive adventure will be an augmented reality experience through the Play Disney Parks app posing the question, “If wishing upon a star makes your dreams come true, what happens when that…
Read More
Disney Introduces ‘Lightning Lane’
Disney recently announced that their Fastpass offerings is not coming back to the parks, but is being replaced with “Lightning Lane.” Lightning Lane will be accessible only through one of two new paid options – Disney Genie+ or individual access purchase. Disney Genie+ will essentially be a rebranded version of Disneyland’s old MaxPass service. Disney…
Read More
The “New Normal” of the Attraction Industry
After weathering lockdowns and extra restrictions, there is much pent-up demand for entertainment. People want to spend quality time together again and make new memories. However, it is not back to business-as-usual for operators. Brands that take time to invest in new technology and rebuild trust with guests are the ones that will thrive in…
Read More
Three Signs That It’s Time To Start Investing Again
The pandemic has had everyone in the entertainment industry looking for ways to re-evaluate, re-imagine and reinvent themselves—how they interact with employees, guests and the world. The industry has been catapulted forward, with technology driving innovation at accelerated speeds. Now that the global economy and travel is starting to open, what should owners be looking…
Read More
You Don’t Cut Ad Spend in a Crisis
While not an important issue in the grand scheme of things, marketers all over the planet were forced to face an unprecedented challenge during the Covid-19 pandemic. Companies stared at inestimable revenue decline as consumers stayed home, reined in and saved money. If there is one company that we can look to as an example…
Read More
Economy Adds Nearly One Million Jobs in July
Nearly one million U.S. jobs were added in the month of July, with roughly one-third of those job gains within the leisure and hospitality industries (+380,000). Food services and drinking places gained 253,000 jobs, Accommodations gained 74,000 jobs and Arts, entertainment and recreation gained the remaining 53,000. Despite these gains, employment in these industries is…
Read More
A Shift in Travel Preferences Has Been Triggered
Expedia Group released their Traveler Value Index this summer, and their report is full of insights into what today’s travelers value the most. Overall, the report reveals that the pandemic has triggered a shift in viewpoints, priorities and preferences when it comes to travel. Here are some of the report’s top insights: More than one…
Read More