The “New Normal” of the Attraction Industry

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After weathering lockdowns and extra restrictions, there is much pent-up demand for entertainment. People want to spend quality time together again and make new memories. However, it is not back to business-as-usual for operators. Brands that take time to invest in new technology and rebuild trust with guests are the ones that will thrive in a post-pandemic world. To achieve these goals, a handful of operators have determined that going cashless will be their new normal.

Going cashless means contactless transactions, keeping visitors safe and reducing friction from the experience. Operators that have adopted cashless technology revealed that they reduced their costs and increased satisfaction in doing so. Not only do these operators not have to battle staffing shortages and complaints of long lines, but they provide customers with self-service options, streamlined experiences and easier bookings. On the flipside, cashless technology provides operators with real-time visibility, a way to upsell products and services more efficiently, and allows operators to stay ahead of the curve. (Blooloop, 08.05.21)

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