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Disney Potentially Solves Two Problems With One Move

July 23, 2021

Walt Disney has been welcoming more and more guests back to its theme parks after the COVID-19 pandemic forced the company to temporarily shut its doors to visitors worldwide, costing billions in lost revenue. As it tries to get its financial footing back, Disney is testing a new feature at its theme park in Paris—premier…

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Travel Is Booming Today, But What Comes Next?

July 23, 2021

Clayton Reid, CEO of MMGY, recently penned an opinion piece discussing the snap back to leisure travel the U.S. is currently seeing and how the current market conditions have caught many travel brand by surprise. “You can’t rely entirely on the traditional signals to either validate recovery or inform sales and marketing plans,” explained Reid.…

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H2R’s Aha! Moments: Hierarchy of Needs

July 23, 2021

Everyone wants to feel like they’ve done something good for the people they love—it’s engrained in us as humans. That’s why we are never surprised to see this need surface as the real motivation for why people visit the places they do. Visiting an attraction may not be too hard on the guests’ wallet and…

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Mexico Reaches Pre-Pandemic Travel Levels First

July 23, 2021

The latest update of the Skift Recovery Index shows Mexico being the first country in the index to reach pre-pandemic travel levels, registering a score of 100 in June 2021, indexed against June 2019. While these figures are evidence of the strong recovery made by the country’s tourism sector, a closer look at the different…

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U.S. Hotel Stay Prices Recover to Pre-Pandemic Levels

July 22, 2021

The party is over for bargain-hunting travelers. The cost of hotel and motel accommodations in the U.S. surged 7.9% in June from a month earlier, the second-largest gain on record, according to the Labor Department’s consumer price index data. That marked the fourth straight monthly advance and pushed the price index back above where it…

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Hotel Rates Increase While Occupancy Lags

July 21, 2021

According to the latest CBRE Hotels Research forecast, the U.S. hotel average daily rate (ADR) growth is expected to lead the revenue per available room (RevPAR) recovery, as the occupancy forecast slightly lags the other key indicators. Additionally, CBRE projects U.S. hotel occupancy to near 66% in 2025, about 98% of its pre-pandemic level. Since…

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Salt Lake City Int’l Airport Returns to Pre-Pandemic Levels

July 19, 2021

Even without the typical number of international and business visitors, the Salt Lake City International Airport reports that air travel is back to pre-pandemic levels. This is due to a travel boom to Utah, as the state is a top travel destination with a wide variety of high-demand, outdoor activities. “Salt Lake is definitely back.…

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Hiring Crisis Explained

July 19, 2021

According to a recent survey conducted by Joblist among 13,000 job seekers, more than half of U.S. hospitality workers would not go back to their old jobs, and over one-third aren’t even considering reentering the industry at all. This is regardless of potential pay increases or other incentives that employers could offer. These former hospitality…

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TN Launches “Tennesee On Me” Program

July 19, 2021

Tennessee officials really want tourists to come to the state, so travelers who book a two-night stay for the remainder of 2021 could get a $250 flight voucher as part of a $2.5 million program included in the state budget. The vouchers are good for flights to Nashville, Knoxville, Memphis and Chattanooga on either Delta,…

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Consumers Wary As Purchasing Resumes

July 19, 2021

The pandemic may be loosening its grip, but that doesn’t mean that consumers are feeling expansive. While many reports show increased consumer spending, a recent study conducted by Alchemy Worx and YouGov shows some consumers are feeling cautious (43%), mindful (34%) and hesitant (26%) about spending money. Moreover, consumers have certain expectations about brand behavior.…

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