The American Hotel & Lodging Association, in collaboration with Accenture, recently released its annual state of the hotel industry report, titled “The Year of the ‘New’ Traveler.”

Highlights include:

• Travel outlook for 2022 is looking up, but volatility is expected as the full effects of Omicron are not yet known. Full recovery is likely still years away.
• The “new” traveler expects different things from hotel brands, so brands will have to adjust how to operate to satisfy these leisure, bleisure or digital nomad guests.
• Highlighting career opportunities at hotels, rather than “just jobs,” can help retain and attract top talent.
• Sustainability efforts are important, and the benefit is two-fold—both satisfying guest expectations and making changes that are good for the business as a whole.
• Traditional loyalty programs need a makeover. The most effective loyalty programs will offer personalized rewards that meet the needs of both occasional business travelers and leisure travelers.

While facing new motivations, behaviors and expectations from consumers, there is light at the end of the tunnel for hotels. These new trends will turn a new page for the hospitality market and will create the potential to make an even larger profit margin by 2024. (American Hotels & Lodges, 01.31.22)

Market research is vital to understand yearly predictions and trends. H2R can provide data for hotels and accommodations to predict a strategy for the consumer industry. Schedule a free consultation or send us an email at info@h2rmarketresearch.com.

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