If there’s a silver lining to the ongoing COVID-19 pandemic, it’s the recognition of the importance of travel. While the pandemic continues to evolve, so do travelers. TripAdvisor, in partnership with Ipsos MORI, recently released a report that gives its readers a glimpse into what can be expected of travelers this year.

Here are the key takeaways:

1. Intent to travel in 2022 is higher than travel reported in 2019. This sets the stage for a strong rebound for the hospitality sector.
2. Domestic travel will continue to the most sought-after form of travel for the time being.
3. Travelers are seeking out new and specific travel experiences in 2022.
4. Willingness to sign up for paid subscription services is at an all-time high—as long as those services help travelers get cash back or save on flights and hotels.
5. COVID-19 still weighs heavily on the minds of travelers, so many are choosing their destinations based off case counts, safety protocols, quarantine restrictions and cleanliness.

Check out even more insights by reading the full report. (TripAdvisor and Ipsos MORI, 01.14.22)

Travel is continuing its rebound next year. Do you know what sets your attraction or destination apart from the rest? Let H2R help you gain insight into 2022’s traveler and set yourself apart from the competition. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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