A social media trend is forming on TikTok and Reddit, one that most employers are blissfully unaware of. Deemed “The Great Resignation of 2021,” this growing movement is urging people to quit their jobs this fall. One recruiter on TikTok with over 300,000 followers on the platform estimates as many as one in four employees are planning to leave their job this fall— after spending their vacation days during the summer and enjoying the benefits of full-time employment before jumping ship. For businesses that are already struggling to attract workers back to the office, this movement could spell very bad news.

This is happening for a multitude of reasons. For one, many Americans transitioned to working from home last year, and are simply unwilling to go back to the office and give up the benefits they’ve grown accustomed to during this time (more family time, more time for passions and hobbies, better work-life balance etc.).

Additionally, employees have nearly 9.3 million available jobs in the U.S. to choose from, giving them little reason to stay at a job that does not meet their needs coming out of the pandemic. Employers will need to be more competitive to not only attract new talent but retain the old. (Ladders, 07.21.21)

We know that consumers have changed, but employees clearly have too. Don’t get left behind, contact us today to see how our custom research can help your business stay competitive.

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