News
Brand USA Unveils Recovery Campaign
The Biden administration recently announced that fully vaccinated international individuals may resume travel to the U.S., and Brand USA is ready to welcome the world back. President and CEO Chris Thompson unveiled the next chapter of the company’s award-winning United Stories campaign during a press conference at IPW 2021. Highlighted specifics include: GoUSA TV –…
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How to Raise Your Prices Without Losing Customers
According to the Bureau of Labor Statistics, inflation is at a 13-year high (5.4%) as supply chains are crippled by shortages of raw materials. This is pushing companies to raise their prices, but the ability to pass on a price increase is highly variable based on the industry and nature of the client relationship. If,…
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Carnival Corp Reveals Operation Plans
Cruise giant Carnival Corp. revealed that it expects more than half of its total fleet will resume passenger operations by the end of the month, and nearly 65% by the end of the year. Collectively, the corporation’s brands are resuming operations in a gradual, phased-in approach, with enhanced protocols developed in conjunction with government and health…
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Car Rental Shortage Predicted for Holidays
When the pandemic and its subsequent lockdowns brought almost all travel to a halt, car rental companies sold off a lot of their stock to make up for the lack in demand. Now, they do not have enough cars to satisfy Americans’ desire for hitting the road in a car that is not their own.…
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Owning The Guest Experience
As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than driving admissions. While attraction marketers wear many hats, they are brand owners—best placed to support an attractions’ entire guest experience. The function of an attraction’s marketing team is to be brand and guest experts—knowing what guests need, what…
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Brian Chesky Heralds “Travel Revolution”
Airbnb CEO Brian Chesky foresees a significant shift in how people move around, with more intentional gatherings of family, friends and colleagues—even if routine business travel never returns to normal. Chesky unveiled his “travel revolution” at the recent Skift Global Forum, and here are his top points. Travel will be back bigger than ever—not just…
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Latest Insights on Air Travel
OAG surveyed more than 1,800 U.S. travelers in July and August to analyze how travel behaviors are changing. Their main takeaway was that travelers are flying again – but the skies look very different and the air air travel market recovery remains turbulent. Here are some research highlights: Those who haven’t resumed flying yet attribute…
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Public Opinion on Vaccine Mandates
Gallup’s ongoing survey recently showed a major shift in opinions about vaccine mandates. While the majority of Americans have been in favor of vaccination requirements for airplanes (61%) and attending events with large crowds (58%) since April, opinions have just recently shifted to be in favor of vaccine requirements for hotels (53%) and dining in…
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Hotels Hurting Without Business Travel
According to a recent report released by the American Hotel & Lodging Association, the hotel industry is projected to end the year down by more than $59 billion in business travel revenue in comparison to 2019. This comes after losing nearly $49 billion in business travel revenue in 2020. Business travel (corporate, group, government and…
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H2R’s Aha! Moments: Functional Drivers
Whether you’re part of an attraction or a destination, your team needs to know your functional drivers. Simply put, these are the features that inspire a visit. You might have data on what guests do during their visit, but it’s important to understand what’s really driving the visit. For example, you may know most customers…
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