Owning The Guest Experience
As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than driving admissions. While attraction marketers wear many hats, they are brand owners—best placed to support an attractions’ entire guest experience. The function of an attraction’s marketing team is to be brand and guest experts—knowing what guests need, what they want and how to meet their ever-changing expectations.
However, many attraction marketers aren’t typically empowered to influence on-site activity. But with accelerated digital transformation and increasingly high customer expectations, empowering marketers to focus on the entire customer experience will not only increase marketing spend efficiency but also allow marketing to actively influence the remaining aspects of the attraction’s revenue that arises outside of admissions. (Blooloop, 09.21.21)
H2R has helped dozens of attraction marketers own the whole guest experience. Let us give you the data you need to succeed. Schedule a free consultation today or send us an email at firstname.lastname@example.org.
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