Fall Travel Predictions
This summer was a busy travel season, but Americans are not done traveling yet. As summer comes to an end, Americans are already making fall travel plans. According to TripAdvisor’s 2022 Fall Travel Index, 61% of U.S. respondents are planning trips this fall. And despite inflation, higher than normal gas prices and the continued presence of COVID-19, American travelers show no indications that travel demand will decline anytime soon.
While 37% of American travelers indicated that inflation would have no impact on their upcoming fall travel plans, there are plenty of travelers that are tweaking their original plans to make up for the rising cost of living. Specifically, 35% of U.S. travelers indicated that they will likely take trips of shorter duration, while 24% reported that they will likely choose a destination that’s closer to home than was originally planned.
Research shows that travel won’t slow down as the seasonal transition occurs. Is your destination standing out from the competition this fall? H2R’s Branding Research can help you identify what sets your destination apart and how to attract the visitors you want. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.
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