Americans have never been as steadfast about the importance of traveling and taking time off from work. According to Allianz Partners USA’s 14^th Annual Vacation Confidence Index, 57% of Americans have taken a weeklong vacation to a destination at least 100 miles away from home in the past twelve months (+44% over 2021). Additionally, this is the highest percentage of Americans who reported traveling since the survey was first conducted in 2009.

The survey also found that 74% of Americans consider an annual vacation important, a significant leap from 60% in 2019. Allianz director of external communications, Daniel Durazo, says “Our latest Vacation Confidence Index proves that taking an annual vacation has never been more important to Americans, and we’re seeing record levels of confidence that they’ll travel between now and the end of the year. Instead of banking those PTO days, Americans are viewing their vacation time as a much-needed getaway to support their mental health.”

(Travel Pulse, 07.20.22)

Americans are taking the time off to travel. Curious about what makes travelers choose your destination? Or maybe why they choose somewhere other than your destination? H2R can reveal your visitors’ and non-visitors’ voice with our Market and Non-Visitor Studies.  Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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