Legoland Reveals Ferrari ‘Build and Race’ Attraction

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Legoland and Ferrari have announced the world’s first Lego Ferrari “Build and Race” interactive attraction, coming to Legoland California Resort spring of 2022. The attraction will feature a life-size Ferrari F40 model developed by the Lego Group and will allow guests to make their way from the “garage” to the “racetrack,” using creativity and imagination to build, test and race their very own Lego Ferrari. Additionally, guests will be able to customize their cars further by digitally scanning their vehicle and racing others on a digitally projected racetrack.

Both Lego and Ferrari hope to inspire young fans by creating this immersive experience, along with engaging Ferrari and Lego lovers of all ages. (Attractions Magazine, 11.09.21)

Immersive experiences are becoming bigger and bigger. Don’t let your attraction get left behind. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com to get the data you need to stay relevant in today’s marketplace.

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