Pepsi Introduces Immersive Pop Star Experience at Hersheypark
Guests at Hersheypark in Hershey, Pennsylvania can test their dance moves at Pepsi Pop Star, a first-of-its-kind, immersive entertainment experience created by Pepsi. The experience brings to life Pepsi’s long music heritage highlighted by the most-watched musical performance of the year — the Pepsi Super Bowl Halftime Show. Guests can reserve a free spot in a private Dance Pod, where they can record their performance featuring a personalized, customizable avatar that moves to a selection of songs from artists like Kane Brown, The Killers, Imagine Dragons, and more.
“Hersheypark has always been a great partner to us, and we were excited to collaborate on this unique fan experience,” said Senior Manager of Marketing for PBNA North Division Rachel Prowler. “For decades, music has been an integral part of Pepsi that our fans know and love, from the Super Bowl Halftime Show to star-powered brand partnerships. With Pepsi Pop Star, we’re passing the star power to them by giving park guests the chance to be their unapologetic selves center stage.”
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