How do I find more loyal customers? What message works best for each segment?
Market Segmentation can help you know your target market on a deeper level, saving you time, money, and resources when it comes to marketing.
The Florida Keys
Problem: The Florida Keys wanted custom strategic marketing profiles for their visitors and potential visitors. The Tourism Development Council commissioned H2R for a Market Segmentation Study to identify key segments and determine which segments have the biggest potential for converting to visitors and to further refine marketing strategies.
Solution: H2R’s research identified their five key need state segments and identified each segments’ demographics, reasons for visiting, media usage, preferences and much more. The findings from this research have been used to craft targeted media campaigns and also used to segment results in future studies conducted by H2R.