How do you know if your brand matters to your customer? What differentiates your destination or attraction from the competition?
A rebrand is a serious undertaking. Our data can give you the foundation you need on the ins and outs of your brand.
Brand Perception
Visit Maryland Heights
Problem: Being so close to St. Louis, Maryland Heights had no real identify of their own. The CVB needed research to learn how to stand out from the clutter of other major brands surrounding them.
Solution: Using Brand Perception Research, H2R helped Maryland Heights to discover exactly what their identity should be and how to make themselves stand out in a crowded marketplace. Decision makers used the findings to create new branding that paid homage to the past but brought the city to a more modern and relevant place. The new brand capitalized on the assets of the area and gave travelers a reason to choose Maryland Heights over the competitors.
“We love our new brand and it has been so very well received—we are happy campers. The entire process was wonderful, and we sincerely appreciate H2R Market Research for their expertise and guidance.”