A brand new campaign was flag-shipped by the 30 second commercial that was released by San Diego.org, “If you’re happy and you know it, show it in San Diego.”

The commercial depicts many different attractions and opportunities to spend in the southern city of California—starting out with families and friends enjoying time in the sun and many pier, castle and ocean attractions. This campaign is intended to reach major cities in California and bordering states.

The tourism authorities target the campaign to reach 250.4 million impressions by the beginning of summer. This new marketing campaign can provide a boost of tourism to the San Diego area by creating this rejuvenating concept that families and adult visitors alike can enjoy.

To view this advertisement, watch the If You’re Happy and You Know it, show it in San Diego commercial.