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Lemonade News

Wisconsin Awards JEM Grants to Tourism Organizations

June 9, 2021

The Wisconsin Department of Tourism recently awarded $496,304 in joint effort marketing grants to nonprofit organizations that promote tourism. Eligible organizations include convention and visitor bureaus and chambers of commerce, and the grants come in five-round installments throughout the next year. These grants are available to promote Wisconsin tourism events and destinations and can fund…

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Dollywood Announces New Resort Property

June 4, 2021

After a decade of unparalleled growth, The Dollywood Company is embarking on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half of a billion dollars over the next 10 years across its properties. One of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge &…

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Asheville Approves $15 Million Marketing Budget

June 2, 2021

By the start of April, Buncombe County in Asheville, North Carolina saw its lodging sales regain the ground lost during the COVID-19 pandemic. The Buncombe County Tourism Development Authority now seeks to fan the flames of recovery with its biggest-ever annual marketing spend: more than $15 million (+55% from current budget). This marketing spend would…

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Visit Myrtle Beach Unveils New Brand

May 19, 2021

As COVID-19 restrictions loosen nationwide, Visit Myrtle Beach is launching a new brand and marketing campaign this month. The refreshed brand, The Beach, and corresponding marketing campaign, “You Belong At The Beach,” are designed to both drive safe and responsible travel with new and repeat visitors as well as to instill a greater sense of…

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Charlottesville Albemarle CVB Launches Mobile Visitor Centers

May 14, 2021

On Wednesday, May 5, the Charlottesville Albemarle Convention and Visitors Bureau launched two new mobile visitors centers that could help tourists in a more budget-friendly way. “This is a new model that we are doing at the CACVB to provide visitor services to folks that are visiting the region, even locals can benefit from this…

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Picnic in the Parks Program Supports Local Restaurants

May 12, 2021

Brookhaven, a destination near Atlanta, Georgia has launched a Picnic in the Parks program to support its local restaurants. The effort from Explore Brookhaven encourages takeout orders from local participating restaurants by rewarding those who make qualifying purchases with reusable picnic baskets. The picnic baskets are to help patrons better enjoy meals outdoors at one…

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MGM Resorts Gear Up For Vegas Tourism Boom

May 7, 2021

MGM Resorts, the global casino operator behind many Las Vegas properties as well as venues in China and across the U.S., is a good financial bellwether of how things are going in the gaming industry. While the company’s first quarter performance was significantly behind pre-pandemic levels, the company’s leaders see momentum in bookings and advance…

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Cirque du Soleil Announces Vegas Comeback

May 5, 2021

Cirque du Soleil recently announced that it will relaunch its two longest-running live shows in Las Vegas – “Mystère” and “O” – in time for the July Fourth weekend. This return signals the company’s return to its biggest and most lucrative market and its first steps back onto the world stage since the COVID-19 pandemic…

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NYC to Launch $30 Million Campaign to Bring Back Tourism

May 4, 2021

  New York City’s mayor, Bill de Blasio, recently announced a $30 million tourism marketing blitz to start in June. The campaign will be the city’s largest-ever campaign to recharge the industry that once employed 400,000 workers and injected $70 billion into the local economy. The campaign will be called “NYC Reawakens” and aims to…

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Steaming Series Doubles as Tourism Video for Pinellas County, FL

May 3, 2021

Life’s Rewards is neither a television series nor a marketing video. It’s a hybrid of the two that Visit St. Petersburg/Clearwater hailing as “a brand-new genre of television marketing” by a bed tax-funded tourism organization. “Its entertainment-first content aims to build destination engagement with viewers and spark a desire to travel,” a news release said. The…

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