While the metaverse continues to take shape, there’s plenty of room for travel brands to experiment with its applications today. Forward-looking travel companies can develop innovative and creative ways to promote discovery now by connecting with customers where they are and exploring emerging formats such as AR and IR. One relatively easy way for travel brands to start piloting innovative, shareable metaverse experiences is to partner with content creators who are already using Meta’s platforms.

“Businesses are using our tools to build more brand love and get closer to their customers, which is critical at a time when traveler loyalty is up for grabs,” Colleen Coulter, head of industry for Meta, says. “Travel brands can use AR filters to help travelers envision themselves in a new destination, at a resort, or in a premium airline cabin, tapping into travelers’ wanderlust.”

(Skift, 08.01.22)

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