Disney Begins Testing Park Entry Using Facial Recognition


Disney is using the month of April to test a new way for visitors to enter Magic Kingdom—through facial recognition. The technology being tested is designed to capture an image of a guest’s face and convert it into a unique number, which is then associated with the form of admission used for entry. Those who choose to participate in the park’s testing of facial recognition park entry can enter through a special lane, where they are to remove accessories such hats, visors or sunglasses, but keep face masks on. Then, guests must face the camera and position their park admission or MagicBand close to a scanner to activate the technology.

Many travel companies have also introduced facial recognition technology as a mode of entry, but Disney will be among the first theme parks to do so. (USA Today, 03.23.21)

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