Do your campaigns inspire? Do your customers like and remember you?
Done right, your marketing campaigns should engage, inspire, and make consumers think and feel in a unique way.
Marketing Effectiveness
Newport Beach & Company
Problem: We were contracted to conduct a Marketing & Media Effectiveness Study for the Newport Beach & Company's Spring Shoulder Season Leisure Marketing Campaign. The research showed that the campaign generated excellent awareness, reach and incremental travel revenue—all well above the H2R Proprietary Industry Norm for destinations with similar budgets.
Solution: Not only was the research used to craft this excellent campaign but also to measure its success. And, the campaign became a finalist for the Best Marketing Campaign in the California Poppy Awards. Referencing the finalist award, Doug McClain said,
“According to Visit California, the judges were ‘wowed’ by our campaign. Aside from the rocking creative, I think the ad effectiveness study had a big part in our nomination. Showing how our advertising traced back to results is a big part of a winning award entry.”