Can you begin to imagine making life your full-time job and work as a side gig? A new profile on Gen Z from Business Insider highlights how this generation is doing just that. Many have already experienced work burnout and abandoned the 9-5 mindset—leaving other generations jealous and feeling regret for not pushing against the “traditional” work life sooner. This change leaves plenty of room for life for Gen Z—including more travel and time/money spent on leisure activities. (Business Insider, 06.05.22)

The generational trend represents a huge opportunity for the travel and tourism industry.

“Each generation brings new opportunities for the travel industry, and Gen Z has the opportunity to grow travel to destinations across the country,” explained Jill Renner, H2R’s President. “For example, Gen Z can travel throughout the year, which could help even out the travel season for many destinations.”

She continued, “The key will be understanding what type of travel is most appealing to this generation and how destinations can meet those needs in a way that fits within their budgets.”

Marketing to this generation will also require a change from what might have worked for Millennials and older age groups. Don’t waste your marketing budget on ads that don’t work. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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