Work as a Side Gig? That is How Gen Z Treats Life

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Can you begin to imagine making life your full-time job and work as a side gig? A new profile on Gen Z from Business Insider highlights how this generation is doing just that. Many have already experienced work burnout and abandoned the 9-5 mindset—leaving other generations jealous and feeling regret for not pushing against the “traditional” work life sooner. This change leaves plenty of room for life for Gen Z—including more travel and time/money spent on leisure activities.

The generational trend represents a huge opportunity for the travel and tourism industry. But, marketing to this generation will also require a change from what might have worked for Millennials and older age groups.

(Business Insider, 06.05.22)

Are you using the same techniques to market to Gen Z as Millennials or older generations? Don’t waste your marketing budget on ads that don’t work. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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