PGAV Destinations, in partnership with H2R Market Research, has published the 2021 Voice of the Visitor report. Now in its sixth year, Voice of the Visitor is the only research study that analyzes attraction guests’ travel trends and forecasts future intentions. This study is the most comprehensive U.S. report on guests’ collective opinions, attitudes and expectations—directly generated from guest feedback.

A digital edition of Voice of the Visitor is now available for free through PGAV Destinations here.

Check out our summaries of key findings here:

Voice of the Visitor Data Highlights Emotional Drivers

Voice of the Visitor Data Reveals Love of Attractions

Voice of the Visitor Data: Safety in Travel

Voice of the Visitor Data Spotlights Risk Tolerance in Travel

Voice of the Visitor Data Spotlights Pent-Up Travel Demand