Universal Takes A Step In The Disney Direction
The two big Orlando theme parks – Disney World and Universal Studios – often look to copy what the other has done. Except this time, it won’t be a popular decision.
The biggest change Disney World has enforced since reopening has been its reservation system where in addition to a ticket, customers needed a reservation for the specific park they planned to enter. In order to make a reservation, a guest must attach a valid ticket or annual pass to his or her account and then check to see which parks have availability on the days their party plans to visit. Additionally, the parks have different buckets of availability for different types of admission – general admission, annual passholders, guests staying on property, etc. This system has led to much frustration, as it’s sometimes impossible for parties to visit the park they desire on the day they desire, as well as for locals to make spontaneous trips to the park(s).
Now, it’s possible that Universal Studios will do the same thing. The company has quietly sent surveys to its annual passholders to gauge interest. Likely to be met with negative feedback, the theme park may need to implement the system to avoid having to turn guests away at the gate due to reaching capacity early in the day. Read more here.
Want market insights in your inbox?
Sign up below to receive H2R's free monthly e-mails summarizing the latest trends.
We respect your privacy.