As governments across the globe begin loosening restrictions and accept that COVID-19 must be a part of everyday life, the travel industry is hopeful that this is the year that travel will rebound to pre-pandemic levels. While there is still quite a bit of uncertainty that remains, the industry is seeing a strong desire to travel.

Here are some trends you can expect to see as consumers move forward with travel this spring.

• Air Travel. Airlines and airports will be enforcing fewer restrictions this year, but for now the masks must stay on.
• Lodging. Urban hotels will be competing with rural lodging options more heavily this year. Many plan to do so by utilizing robots to become more efficient and sustainable.
• Rental Cars. While rental vehicles were found to be scarce and overpriced in 2021, it looks like it will be even worse in 2022.
• Urban Destinations. After nearly two years of avoiding urban centers, city travel is back.
• Resorts. A new kind of domestic resort is on the horizon—an almost all-inclusive model that takes the guesswork out of where to eat and what to do, but not what to drink.
• Family Travel. Many parents are seeking travel experiences with an educational twist to combat the impact the pandemic has had on the classroom.
• Smaller cruises to more luxurious or harder to get to destinations will become the hype for avid cruise fans.

(The New York Times, 02.15.22)

Market research is vital to understand yearly predictions and trends. H2R can provide data for hotels and accommodations to predict a strategy for the consumer industry. Schedule a free consultation or send us an email at info@h2rmarketresearch.com.

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