The Year of the ‘Mega-Moon’

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New findings from Expedia revealed that honeymoons are the next big thing in the world of post-pandemic travel. In a recent study, Expedia discovered that an outstanding 97% of honeymoon plans were impacted by the COVID-19 pandemic, with nearly every couple forced to cancel, cut back, or postpone post-nuptial trips over the past two years. As restrictions ease, 2022 looks to be the year to finally plan the perfect honeymoon for those who tied the knot during the pandemic. Additionally, many couples postponed their weddings altogether during the pandemic, creating one of the biggest wedding seasons in history. As a result, nearly 4.7 million weddings are scheduled for 2022 or 2023.

What does this mean for the travel industry?

  • Trips instead of toasters. Nearly two-thirds of brides and grooms are likely to add a honeymoon fund to their wedding registry, prompted by the pandemic to prioritize a once-in-a-lifetime experience over traditional registry items.
  • Mega-moons. More than half plan to spend more on their honeymoons than they originally budgeted, and even more are contemplating the idea of visiting a bucket list destination.
  • Duo-moons. More than eight in ten couples are planning multiple honeymoons, such as a quick trip immediately following the wedding and an extended trip later.
  • Redo-moons. Just over half of couples are not completely satisfied with the honeymoon they took during the pandemic, so they are planning a “do-over.”

(PR Newswire, 06.01.22)

There is one particular niche with an extreme level of pent-up travel demand, and they plan to make up for lost time this year. Interested in what these results mean for you? Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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