Business travel used to consist of two or three-day corporate getaways, but a new trend that blends business and personal travel may change that. The phenomenon has been termed as ‘bleisure’ and is exactly what it sounds like—a merging of business and leisure travel. Technology and having to work from home during the pandemic revolutionized the world of work. Employees are very capable of traveling before, during or after business trips, and many businesses are permitting them to do so.

The issue with bleisure travel is that it takes away from the sanctity of the orthodox vacation, where work was left at home. It merges leisure time and work, breaking down the traditional barriers that used to exist between personal and professional lives. Research has already discovered that remote employees worked longer work weeks than the traditional, pre-pandemic employee, so this continuation could wreak havoc on the mental health of professionals across the globe.

Bleisure could help revitalize the struggling business travel industry from the devastating impact of COVID-19 in the short-term, but it could also be the bridge to a culture of never-ending remote work in the long-term. (Fortune, 02.12.22)

Americans are hungry for travel, and the new work-from-home culture has made travel more accessible than ever. Are you prepared for the surge in travel? H2R can help. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

Related Stories:

The Year of the ‘New’ Traveler

A Look Ahead At 2022 Travel

Trends That Will Shape Travel in 2022