Solo Group Travel Is Taking Off

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Solo travel was heating up a few years ago but was highly discouraged during the pandemic for a variety of reasons. Today, solo travel is rebounding, with these travel bookings reaching 60% of their pre-pandemic levels. However, many solo travelers are joining group tours. This is especially true among female travelers, as females make up roughly three-quarters of travelers in solo travel groups.

As solo travel is typically associated with flexibility and group tours rigidity, why are so many women signing up for this style of travel? Many solo travelers have a “don’t wait” attitude, intensified by the pandemic-related travel restrictions that were in place for so long. As nothing is promised, many solo travelers are refusing to wait for a travel companion to want to go to the same destination at the same time, or one that has the same appetite for risk during the pandemic. Solo group travel allows solo travelers with similar interests from across the globe to connect and check off bucket lists trips together, all while benefiting from the safety of traveling with a companion. (CNBC Travel, 05.03.22)

There’s a whole group of people that are going to make their travel dreams a reality this year—with or without their loved ones by their side. Interested in what this insight means for you? Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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