According to weekly meeting and event planner sentiment surveys conducted by i-Meet, the number of face-to-face programs on the books for the second half of 2021 is increasing quickly. As of late May, 52% of meeting planners had face-to-face programs booked for Q3 of this year, up from the 39% who had programs booked for Q3 at the beginning of the month. Likewise, 64% had such programs booked for Q4 of this year, up from the 55% indicated only a few weeks prior. Only 5% of meeting planners had no face-to-face programs booked in the future at all, down from 12% early May. (Business Travel News, 06.08.21)

How effective is your destination’s meeting planner advertising and sales staff in converting bookings and hosting meetings? H2R’s Meeting Planner Research can help your destination be more competitive in a world welcoming back face-to-face programs. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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