Clayton Reid, MMGY Global CEO, penned his thoughts on travel in both the short and long-term following recent spikes in the Omicron variant.

Many Covid-19 protocols have appeared to be inconsistent, with policies penalizing the travel industry more than other, equally risky social activities. Additionally, Omicron is significantly impacting an already strained labor market. All this bad news appears to be an ominous sign for the travel industry. However, Reid says no.

According to Reid, Q4 research shows an increasingly “bullish consumer,” with 71% of travelers indicating intent to book 2022 spring break or summer travel, and nearly 80% of business travelers ready to resume travel in Q1. And while short-term cancellations are occurring as Omicron spikes, re-booking rates and trip stacking remain in place and demand to travel remains high. Additionally, public markets reveal that travel stocks across all major segments are showing strength.

Reid admits that while MMGY Global’s point of view conflicts with many other travel research firms, they have maintained their bullish view over the past year and see no reason to doubt the same for the next one.

Read the full statement here. (Clayton Reid via LinkedIn, 01.08.22)

Interested in determining traveler sentiment specific to your destination or attraction? H2R has helped many companies do exactly that over the course of the pandemic. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com to get started.

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