News
Job Market Remains High Despite Economy Trouble
The U.S. employers added 372,000 jobs in June despite a slowing economy, high inflation and rising interest rates. However, the unemployment rate held steady at 3.6% for the fourth straight month, just above a 50-year low. In June, professional and business services led the most added with 74,000 openings. Leisure and hospitality added 67,000 followed…
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H2R’s Aha! Moments: Stated vs. Derived Barriers
You may be hearing more and more that consumers are cutting back on travel and visiting attractions. But consumers are still spending money—just not with you. It’s a classic case of Stated vs. Derived Barriers we see in our Non-Visitor Research. Potential guests are always giving excuses as to why they don’t visit– inconvenient locations,…
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Five Popular Consumer Trends for Hotels
The hotel industry was hit hard by the COVID-19 pandemic, and marketers have the task to figure out travelers changing behaviors. Daniel Levine, director of the Avant-Guide Institute, spoke of five phenomena he’s following at the 2022 HSMAI Marketing Strategy Summit. A Holistic Mindset: Society is redefining work-life balance and what it means to them…
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Post-Pandemic Travel Priorities for American Travelers
Travel has seen many trends start after the pandemic, but a new study conducted by the American Society of Travel Advisors shows that Americans have three main travel priorities. The first main priority is experience and experiential travel offerings. Nearly half (46%) reported that they want more unique travel experiences out of their travel. The…
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Top Flight Takeaways From July 4th Holiday Weekend
Many travelers were hesitant about what could happen over the July 4th weekend when it came to travel. Airlines have been facing staffing shortages, bad weather and schedules shortened for the summer. Despite some travel hesitancy, things have improved since last month. Airline cancellations and delays both dropped throughout the holiday weekend. The Transportation Security…
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Lifted COVID-19 Requirements Moved Travel Recovery Forward
International travel is finally recovering past 2019 levels after the international COVID-19 test requirement was lifted. According to data by Airlines Reporting Corp, ticket sales the week of the requirement being lifted was 2.5 percent higher than the same week in 2019. The week following June 12th, ticket sales were 6.2 percent above 2019 levels.…
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Americans Are Rethinking Their Spending Habits
Americans are starting to pull back on travel and restaurants, and many households have cut back on big purchases due to soaring prices. Data suggests that consumers are pausing dining out, vacations, and other services. Credit card data by Barclays show that Americans have been pulling back on services, and numerous businesses have attested to…
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Tourists Are Unconcerned About COVID-19
In one way or another, COVID-19 impacted everyone over the past two years, especially regarding travel. But as vaccination rates are rising, and many countries have dropped travel restrictions, people seem to be less concerned about the virus than ever before and are traveling more and more. GlobalData released a study that showed that 57%…
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‘Micro-Cation’ Trend Emerging This Summer
With rising prices, more than half of Americans are planning to take smaller vacations. Allianz coined the term ‘micro-cation’ in 2019 and describes the trip as “a leisure trip at least 100 miles away from home that is four or less nights.” Allianz Vacation Confidence Index showed 53% of respondents plan to take a ‘micro-cation’…
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U.S. Consumer Confidence Hits Record Low
In early June, consumer sentiment reached the lowest level ever recorded as inflation is hitting the United States. Americans are concerned about the economy and how it will impact their accounts. The University of Michigan posted their consumer sentiment showing a 14.4% drop from May to 50, which is the lowest index recorded since the…
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