News
Independence Day Travel Expected to Near Pre-Pandemic Levels
According to AAA, more than 47.7 million Americans plan to travel over the Independence Day holiday this year (July 1-5). This will be the second-highest Independence Day travel volume on record, trailing only 2019, and by just 2.5%. Despite the highest gas prices in seven years, more than 91% of this holiday travel will be…
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Consumer Values Shifting Away From Price and Quality
According to a new report by Accenture, a majority of consumers—across demographics and geographics—are reimagining their values and basing their purchasing decisions on factors beyond price and quality. And these new preferences are powerful enough to drive both brand switching (“should I stay?”) and willingness to spend more (“would I pay?”). Here is what is…
Read MoreDollywood Attraction Among Best of 2021
Theme Park Insider recently released a list of the top twelve 2021 new attractions for theme park fanatics to vote on. Included on that list is Dollywood’s Sweet Summer Nights, 3D drone and fireworks show done in partnership with Intel® Drone Light Shows. Taking place every night during Summer Celebration (June 25-July 31, 2021), this…
Read MoreNew York Announces Second Phase of Revival Campaign
New York’s governor, Andrew Cuomo, recently announced the launch of two new spots as the second phase of the state’s $40 million campaign to support the revival of their tourism industry. The new spots feature world-class attractions from regions across the state, showing the breadth and variety New York has to offer. The campaign will…
Read MoreTripadvisor Launching Subscription Service
Tripadvisor Chief Experience Officer Lindsay Nelson talks about the company’s upcoming subscription offering in an interview with PhocusWire. She reveals that the program is free for accommodation suppliers to join, while travelers can sign up for an annual fee of $99. She also claims that members will save an average of $350 per hotel say.…
Read MoreHopper Enables Hotel Price Freeze Feature
Hopper has enabled the ability for consumers to freeze the price for hotel bookings. The feature is meant to alleviate the uncertainty travelers may be feeling due to the pandemic but has also helped consumers save roughly $17 per night during its testing period. This offering is a follow-up on other similar offerings, such as…
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Disneyland to Replace Annual Pass with “Superfan” Membership Program
While the months following Disneyland’s announcement regarding the sunsetting of its annual pass program has left many park goers fretting about the loss, we now know what’s next: a membership program. Deadline confirmed the news last week after Josh D’Amaro, chairman of Disney Parks, Experiences and Products told the Los Angeles Times a replacement membership…
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Working From Home Allows Americans to Travel More
A shift to working from home is bound to be one of the lasting effects of the pandemic, and it seems to be popular with workers. According to Priceline’s latest Work-Life Balance Report, 40% of Americans prefer to work from home full time, and 66% said that they feel encouraged to explore new destinations while…
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The U.S. Economy May Never Return to “Normal”
While the U.S. economy has come a long way since last year’s devastating downturn, a return to “normal” may not be possible. Many states have done away with pandemic-related restrictions, but life as it used to be hasn’t fully resumed. CNN Business and Moody’s Analytics Back-to-Normal Index currently sits at 93%, but 100% is predicted…
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The High Price of “Free”
One of the most powerful words in the English language is the term “free,” and just about every company uses some kind of “free offer” in their marketing. “Buy one get one free”, “Get a free gift with purchase” or “Get free delivery” are just a few examples. It makes consumers feel as though they…
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