Marketing Trends to Consider in 2022

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Mark trends

Social media has become an overwhelming presence in marketing, but the constant evolution of it makes it difficult for marketers to keep up with the trends. While a plan to enhance engagement and growth must focus on long-term goals, it must include short-term welfare.

Here are three trends that will pervade in 2022.

  • Personalization, a way to win a place in the heart. Customers enjoy a product or service that shares a relationship with them. Campaigns that can create an emotion with consumers are more likely to succeed.
  • Using video-based content, live stream and more. People are spending more time at home than ever before. When surveyed, 80% of people are more likely to engage with live videos than pre-recorded ones, as these types of videos maximize engagement.
  • Using Keywords to drive traffic. Ensure that you get visitors from search engines by making sure your webpage is relevant and targeted to the keywords you want to rank for.

Check out more prevailing marketing trends here. (Entrepreneur, 02.01.22)

Do you plan to expand in digital advertising? Contact us to today about an Advertising Effectiveness Study to ensure your ads cut through the clutter and inspire incremental visitation or purchases.

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