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Lemonade News

New York Announces Second Phase of Revival Campaign

June 23, 2021

New York’s governor, Andrew Cuomo, recently announced the launch of two new spots as the second phase of the state’s $40 million campaign to support the revival of their tourism industry. The new spots feature world-class attractions from regions across the state, showing the breadth and variety New York has to offer. The campaign will…

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Tripadvisor Launching Subscription Service

June 23, 2021

Tripadvisor Chief Experience Officer Lindsay Nelson talks about the company’s upcoming subscription offering in an interview with PhocusWire. She reveals that the program is free for accommodation suppliers to join, while travelers can sign up for an annual fee of $99. She also claims that members will save an average of $350 per hotel say.…

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Hopper Enables Hotel Price Freeze Feature

June 23, 2021

Hopper has enabled the ability for consumers to freeze the price for hotel bookings. The feature is meant to alleviate the uncertainty travelers may be feeling due to the pandemic but has also helped consumers save roughly $17 per night during its testing period. This offering is a follow-up on other similar offerings, such as…

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Pennsylvania Hotel Taxes to Help Fund Tourism Marketing

June 16, 2021

A bill that would divert a portion of hotel occupancy tax in Pennsylvania into a new fund supporting tourism marketing, museums and art and culture organizations is close to being approved. Dubbed the Tourism, Museum and Arts Funding Act, the proposed legislation would direct one percentage point of Pennsylvania’s 6% hotel occupancy tax into bolstering…

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Wisconsin Awards JEM Grants to Tourism Organizations

June 9, 2021

The Wisconsin Department of Tourism recently awarded $496,304 in joint effort marketing grants to nonprofit organizations that promote tourism. Eligible organizations include convention and visitor bureaus and chambers of commerce, and the grants come in five-round installments throughout the next year. These grants are available to promote Wisconsin tourism events and destinations and can fund…

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Dollywood Announces New Resort Property

June 4, 2021

After a decade of unparalleled growth, The Dollywood Company is embarking on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half of a billion dollars over the next 10 years across its properties. One of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge &…

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Asheville Approves $15 Million Marketing Budget

June 2, 2021

By the start of April, Buncombe County in Asheville, North Carolina saw its lodging sales regain the ground lost during the COVID-19 pandemic. The Buncombe County Tourism Development Authority now seeks to fan the flames of recovery with its biggest-ever annual marketing spend: more than $15 million (+55% from current budget). This marketing spend would…

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Visit Myrtle Beach Unveils New Brand

May 19, 2021

As COVID-19 restrictions loosen nationwide, Visit Myrtle Beach is launching a new brand and marketing campaign this month. The refreshed brand, The Beach, and corresponding marketing campaign, “You Belong At The Beach,” are designed to both drive safe and responsible travel with new and repeat visitors as well as to instill a greater sense of…

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Charlottesville Albemarle CVB Launches Mobile Visitor Centers

May 14, 2021

On Wednesday, May 5, the Charlottesville Albemarle Convention and Visitors Bureau launched two new mobile visitors centers that could help tourists in a more budget-friendly way. “This is a new model that we are doing at the CACVB to provide visitor services to folks that are visiting the region, even locals can benefit from this…

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Picnic in the Parks Program Supports Local Restaurants

May 12, 2021

Brookhaven, a destination near Atlanta, Georgia has launched a Picnic in the Parks program to support its local restaurants. The effort from Explore Brookhaven encourages takeout orders from local participating restaurants by rewarding those who make qualifying purchases with reusable picnic baskets. The picnic baskets are to help patrons better enjoy meals outdoors at one…

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